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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,982 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1976 — 2000 de 2,354 Avaliações para o Análises do cliente

por Ramakrishnan H

5 de abr de 2020

Excellent Course. All Videos were informative.

por Luong C

12 de mai de 2019

Good to know the advanced of customer analytic

por Daliso D

10 de mai de 2019

Great course and really challenging. Thank you

por Salma A

8 de fev de 2019

Quizzes were just a bit harder than lessons :)

por Kartik D

14 de jan de 2016

Some good insights into customer segmentation!

por wesley s

8 de abr de 2018

Very Similar to Google Analytics in some ways


4 de ago de 2017

Assignments can be better and quizzes also...

por rocky z

19 de jun de 2017

helpful,but not vivid nor informative enough.

por Si J

28 de jul de 2016

Should go deeper when discussing about cases.

por Yew C C

7 de jun de 2016

Interesting to know from Business perspective

por Minh T T

18 de mai de 2016

really helpful and easy to follow the lecture

por Dale M

26 de abr de 2016

The application topics were very interesting.

por Tianqi C

2 de mar de 2016

Very basic. But repeated review is preferred.

por Tarun S

19 de abr de 2020

Good content that resonates with the learner

por Darko V

17 de nov de 2019

Great, more examples would be even better :)

por Deleted A

20 de jun de 2020


por Adishwar S

26 de dez de 2018

Great Course! Applications part was amazing

por Kenneth O

22 de set de 2018

Detailed analytics and behave of customers

por Ryan S

19 de set de 2018

Excellent introductory course. Well done.

por Anli Z

21 de nov de 2016

Broad my horizon. Need more case studies.

por Pablo S

17 de jun de 2022

E​xcellent intro to customer analytics!

por charles s

3 de mai de 2022

Good information, but a little outdated

por Tenzing G

20 de jun de 2017

Great course to start for Analytics :)

por Anuj M

25 de out de 2015

good theoretical and conceptual course

por Franklin I S

13 de jul de 2016

It's useful for non-marketing student