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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,982 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1926 — 1950 de 2,354 Avaliações para o Análises do cliente

por Patrick S

4 de jan de 2021

this course provides the very basic, and end-user needs to know.

por Charmaine N

23 de ago de 2020

Setback is the inability to review test content and self correct


31 de ago de 2019

maybe a few more cases with modelling could have been provided.


28 de dez de 2016

Very interesting.. makes you think and read/study the material.

por Mahdi J

1 de dez de 2018

It was a good introductory course to begin your journey with .

por Madhu M

13 de mai de 2018

The course content is very good, but it doesn't go into depth.

por Jason G

22 de mai de 2017

Great course! Only thing missing was more hands-on exercises.

por Priyanka

24 de out de 2016

Content was good but I wanted hands on experience with excel.

por Venkatesh G

2 de abr de 2016

Clear lectures. Little theoretical hence needs more attention.

por Sean F

14 de jul de 2020

Gives good baseline knowledge for understanding your customer

por Kartik S

28 de mai de 2019

Great course for a complete beginner but might be too basic.

por Ahmed H

16 de ago de 2016

Initially its not good but in week 3 it becomes interesting.

por Mathieu C

7 de mai de 2016

Quality of professors varied, expensive for the paid version

por Luis V C

12 de mar de 2016

Interesting material, just what I was looking for to update.

por Zhaobin G

4 de mar de 2021

Slides do not always match the video content, need updates.

por Ibikunle, O D

22 de jun de 2020

It is a eye opening course and you wouldn't want to miss it

por sri a v

15 de ago de 2021

have doubts if the content is outdated. not enough pracice

por Rahul O

14 de set de 2019

Good course for a high level understanding of key concepts

por Matt

22 de set de 2018

Great Course. Learned A lot about Analytics inside and Out

por Rushabh S

1 de nov de 2015

Wonderful Course but lacks in depth material and syllabus.

por Zoraida L

3 de dez de 2015

The message was really good - one module was not so clear

por Epifanio R R M I

6 de dez de 2016

You need a lot of reading to be able to understand it...

por Xiaoqin W

14 de nov de 2015

Too theoretical. I need more problem-oriented materials.

por Sid A C

10 de jun de 2020

to better understanding if there are more case studies.

por Shanu S

18 de set de 2018

Mathematical models are less, otherwise course is good.