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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,982 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1901 — 1925 de 2,354 Avaliações para o Análises do cliente

por Neha D

22 de jun de 2020

The course must have some software training to use customer analytics.

por Meena R

25 de mai de 2020

Well presented! However, the course needs some of the aspects updated.

por Pakshal G S

8 de mai de 2020

Great Content. The Course could be made a little bit more interesting.


30 de set de 2019

Course is really good. A little more in-depth details could be given.

por Jaime L

6 de mar de 2019

Nice introduction. I wish that it were a little bit more skills based.

por Harish G

16 de abr de 2020

It was great. I got a good nag of what exactly customer analytics is.

por Zhilin L

29 de mar de 2020

A useful course that introduces us to the world of customer analytics

por Aviral S

29 de mar de 2020

More discussion on predictive models would add value to the learning.

por Tanos R L F

23 de fev de 2019

Very complete introduction to Costumer Analytics with clear examples.

por Vivek G

6 de jan de 2019

Good course to learn about how various firms analyze their customers.

por Stephan M

22 de ago de 2020

Very good content and forward overlook of future marketing evolution

por Nikhil C

5 de jun de 2020

Predictive modelling seemed a bit the course was good

por Cole V

24 de nov de 2019

The third week's quiz did not match up well to the lecture material.

por Risa H

24 de dez de 2017

I would like to see more participating on the forum from professors.

por Shijin T

14 de nov de 2016

Great course to understand the basics concepts of customer analytics

por Sai A R

25 de out de 2015

The examples of application of marketing analytics was mind-blowing!

por Jordan E

2 de set de 2020

Good course. would prefer some side notes in addition to the slides

por Nate W

10 de ago de 2017

Peter is an amazing teacher not so much for the professor in WEEK 4

por Tyler K

1 de nov de 2020

I enjoyed the course. I wish there were more hands on practicing.

por rakshit k

13 de fev de 2019

the mentors are all good but they are too fast with their lessons.

por Fernando A

16 de dez de 2017

Enfocado completamente en teoría, hace falta ejercicios/ practica

por dimpy j

17 de fev de 2017

The course was very helpful and the lectures covered all my doubts

por Lucia G

13 de ago de 2016

I would like to learn more of the math behind the analytics.


por Jane L

1 de fev de 2016

The application and case studies segment was the most interesting.

por Oleksandr C

16 de out de 2015

As intro very good, however I have not seen any practical examples