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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,984 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1851 — 1875 de 2,354 Avaliações para o Análises do cliente

por renjith r

30 de jan de 2019

Covers the basic, meets the objective of coming to terms with the terminology and its usage.

por Belinda C

17 de mar de 2021

This field is changing so much a good amount all the information provided is already dated.

por Sanket S

14 de ago de 2019

A little part of hands on work with respect to Excel or R programming may be useful with it

por Sonal G

9 de jun de 2019

Deep theoretical course. Would loved have viewing more practical examples and applications.

por Angel T

23 de jul de 2017

Very good course, the only issue was that some presentations were not available to download

por Seungsu Y

16 de ago de 2016

This course is pretty helpful to me, but I need more like how to analyze data for customers

por Smit C

13 de jul de 2020

that was the nice course and little bit of code needs to be there for better understanding

por Saras C

25 de jun de 2019

Nicely designed course with a theoretical knowledge about the field of Customer Analytics.

por Jyoti G

13 de jan de 2019

Very deep explanation about each point throughout the course along with relevant examples

por Albert N

21 de fev de 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

por Ram R

26 de set de 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

por Anyamene, K I

24 de nov de 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

por Daniel M

22 de ago de 2017

Really good content. Better audio needed on some of the lectures but really good overall

por arup k d

25 de nov de 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

por Bala C K S

30 de jan de 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

por Kim B

17 de jan de 2021

Content was great. I wish I had learned more about the modeling as part of the course.

por Ali H

13 de dez de 2015

I love this course, but it needs more content and videos especially on modelling part.

por Ghassan W

19 de fev de 2016

Too much theory at the beginning and qualitative description for an analytics course!

por Mayank D

22 de mai de 2019

More Technical Details will help to understand the theory part what we just learned

por Kshitij V

22 de mar de 2021

The course is brilliant but the opportunities to exercise the topics is very less.

por Lucas

12 de dez de 2017

The course is good! But we don't have our questions/doubts answered in the forums.

por joaquin g

25 de set de 2020

Muy interesante sobretodo las partes donde se explican casos reales como ejemplos

por Adetokunbo K

20 de set de 2020

This is an excellent course that provides insight into maximizing customer value.

por Nada S

5 de ago de 2019

Very informative course but it is mostly theoretical, lacking the practical part.

por Samuel M P

17 de jul de 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4