Chevron Left
Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,926 classificações
2,383 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filtrar por:

1826 — 1850 de 2,334 Avaliações para o Análises do cliente

por Bilha S S

2 de nov de 2020

The course was very informative. It could have benefitted from a little more technical tools.

por Ucheoma C

19 de out de 2019

Wow, it was really nice to have taken up a course to study in coursera. I learn a great deal.

por kamalika P

11 de out de 2019

Really helps you think in an analytic way when it comes to designing your marketing campaigns

por Mohit P

28 de set de 2016

great but a bit more elaborate explaining of slides would have just take it to a notch higher

por Ray S

7 de fev de 2016

Thank you. Really enjoyed the content, insights and the structure of the course. Time well in

por Israel O V S

25 de set de 2019

Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos

por Sulabh N

2 de set de 2019

Nice course at a beginner level. Gives an overview of what customer analytics is all about.

por renjith r

30 de jan de 2019

Covers the basic, meets the objective of coming to terms with the terminology and its usage.

por Belinda C

17 de mar de 2021

This field is changing so much a good amount all the information provided is already dated.

por Sanket S

14 de ago de 2019

A little part of hands on work with respect to Excel or R programming may be useful with it

por Sonal G

9 de jun de 2019

Deep theoretical course. Would loved have viewing more practical examples and applications.

por Angel T

23 de jul de 2017

Very good course, the only issue was that some presentations were not available to download

por Seungsu Y

16 de ago de 2016

This course is pretty helpful to me, but I need more like how to analyze data for customers

por Smit C

13 de jul de 2020

that was the nice course and little bit of code needs to be there for better understanding

por Saras C

25 de jun de 2019

Nicely designed course with a theoretical knowledge about the field of Customer Analytics.

por Jyoti G

13 de jan de 2019

Very deep explanation about each point throughout the course along with relevant examples

por Albert N

21 de fev de 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

por Ram R

26 de set de 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

por Anyamene, K I

24 de nov de 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

por Daniel M

22 de ago de 2017

Really good content. Better audio needed on some of the lectures but really good overall

por arup k d

25 de nov de 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

por Bala C K S

30 de jan de 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

por Kim B

17 de jan de 2021

Content was great. I wish I had learned more about the modeling as part of the course.

por Ali H

13 de dez de 2015

I love this course, but it needs more content and videos especially on modelling part.

por Ghassan W

19 de fev de 2016

Too much theory at the beginning and qualitative description for an analytics course!