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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,688 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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901 - 925 of 2,499 Reviews for Customer Analytics

By Jia G

Apr 11, 2020

Would you pls. update the content based on 2020 situation? Thanks!

By Infant F

Aug 9, 2019

It was very useful, i believe this course will take me high places

By Sourabh C

May 24, 2019

A good course to go for to learn about analytics and its usability

By Francis O

Feb 18, 2019

Great. Very theoretical but loved it and got lots of new insights.

By Luis A P M

Sep 9, 2018

This is one of the best courses i have take, it its very didactic.

By Nikunj K

Jul 28, 2016

great course,good faculties.

overall very good experience learning.

By Calin N

Oct 26, 2015

It got me where I needed to go, the RFM analysis really helped me.

By Shreeniwas S

Apr 15, 2022

Good Quality Content & Explained well with Practical Applications

By Cem U K

Jul 27, 2021

Truly educational and that Amazon example in the end was amazing!

By Priyanshu T

Sep 6, 2020

It was an amazing course and helped a lot in learning a new skill

By Connor M

Aug 26, 2020

Very informative course but also includes a review of the basics.

By Денис О

Aug 19, 2020

Perfect course with a lot of examples and types of data analysis.

By Anand P

Jun 5, 2020

Very good Course gives the right insights into customer anlaytics

By Agung A

Oct 17, 2017

Very Good Course for everyone who want to be a Marketing Analysis

By Jorge G

Oct 19, 2016

Muy bueno muy bien planteado , los profesores muy profesionales.

By Mírzan C D

Jun 16, 2016

Excellent material. Good teachers and very detailed explanations.

By Deena N

Mar 30, 2016

Very informative course. Great content and easily understandable.

By Okolie U J

Jan 23, 2024

The tutors were highly professional. I enjoined all the modules.

By Shubham S

Jun 23, 2019

This course really helped me understand the basics of analytics.

By Kiran K

Apr 17, 2019

Customer Analytics is very important course in Marketing Domain.

By David G

Feb 19, 2019

Very informative and gain good knowledge to enter the workforce.

By Kitcha I

Aug 29, 2018

Very innovative and helpful course contents, highly recommended.

By Nitish G

Jul 21, 2016

Very insightful with great practical examples from the industry.

By Elena B

Dec 9, 2015

Thank you so much for the interesting and understandable course!

By wenqian x

Nov 11, 2020

Really appreciate this amazing experience with every professor!