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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,688 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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876 - 900 of 2,499 Reviews for Customer Analytics

By Tanaz A

Apr 29, 2020

It was fun. Got some new things to learn. All in all a good experience

By dxprashant100

Dec 28, 2019

One of the best specializations for the carrier in Bussiness analysis.

By Amar S

Jun 3, 2019

The course is very informative and also imperative for young students.

By Cecilia

Mar 25, 2019

It's very helpful for beginners to know more about customer analytics.

By pranita n

Jan 7, 2018

very helpful course if you plan to make your career in service sector.

By Rolf S

Jul 20, 2017

Quiet basic in the beginning, getting very interesting over the weeks!

By Ahmad a

Feb 2, 2017

I have enjoined taking this course and learned a valuable information

By Alex O R C

Apr 18, 2016

Excellent for Marketing Consultants and new quantitative professionals

By indrajit g

Apr 3, 2023

One of the best course in Business Analytics and Customer Ananlytics

By Joshua M

Jun 18, 2017

I love it so far, and it is helpful for starting a career transition.

By Anindya C

May 3, 2017

amazing course designed in a simplified manner ....god bless coursera

By Thu H

Dec 6, 2016

Very helpful course for better understanding about customer analytics

By James W

Oct 8, 2016

An eye opener ! a must for all in Marketing , Advertising and beyond.

By Ifeanyi T I

Jul 25, 2016

The course did justice to Customer Analytics and showed new insights.

By Nawabzada T r

Jan 25, 2024

A very informative analytical course , brilliant learning experience

By Stella O E

Jul 20, 2020

Detailed presentation with relevant examples. I really learnt a lot.

By Ved B

May 18, 2020

Extremely good course with good assignments and appropriate examples

By Aditi S

Apr 9, 2020

Great course with deep insights in customer relationship management!

By Yash R S

Mar 31, 2020

Simply explained the various complexity of customers! Amazing course

By Mohamed M

Jan 30, 2018

Excellent Course, A lot of useful information and simple instructing

By Shoumo T

Nov 10, 2015

Brilliant must take course for individuals interested in Analytics!!

By IKENNA N I

Jun 15, 2023

I received a great insight studying this course-customer analytics

By AirPanda Z

Dec 19, 2018

clarity knowledge delivery,helpful program,thanks for the platform!

By Kunal K

Mar 27, 2016

Very well presented, provide great insight into the analytics world

By Pedro M

Jul 14, 2020

Very good course. It would be worth having examples of Omnichannel