This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Bilal F•
Great course and and professors. Dr. Fader might just be the best tutor I came across during both my Bachelor and Master engineering years.
por Shula A•
Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!
por Bre P•
Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.
Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...
I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.
por Manas G•
Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.
por Helder R C V•
Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.
por Yuxing D•
This course gives me a basic picture of what Business Analysis is, and the way that professors convey the knowledge is easy to understand.
por Lea K A•
I liked the course. It was very informative. I'd like to continue the next course, however, I will have to continue it at another time.
por Kingsley B•
Wonderful Course related to Marketing Analytics primarily focusing on Customer. Great Learning Experience and useful examples are shared.
por Kamala K•
Overall the course is going to be very useful fot the job im gonna be applying. Really well done; made a dry subject really interesting.
por Olasehinde A E•
This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.
Thanks to Coursera!
por Dr R W M•
Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.
Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.
por Miral P•
Well structured course. Very well explained. The course gives very good insight about how customer analytics is used in decision making.
por Rajesh S•
This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.
por Shirley S•
Great course! I found it very helpful even though I don't work in marketing. Great course if you are interested in business analytics.
por Mayur B R•
The presentations as well as the extra study material provided was extremely informative. I'm highly satisfied with the course content.
por Joseph F•
very interesting and I learned a lot in which I hope to use professionally. Thank you so much for the opportunity to take this course.
por Asif G•
This is an excellent course for understanding and appreciating the field of customer analytics through a plethora of real life examples
por AMEYA P•
a very good course to know and have a better understanding about customer analytics with clear and simple language with impact examples
por Nilesh P•
This course was best as they have given a real life examples to understand the concept. And many company names are got to know. Thanks.
por Hanumantha P•
I enjoyed the course. it really helped me in understanding how to extract customer information and design customer specific sales data.
por Diogo D S L•
Great Lecturers with real life experience in the matter. Their input is valuable and background in the subject undoubted. Recommended!
por Thu D•
This is such a mind-blowing course that closely aligns with my interest in the interdisciplinary of analytics and customer behaviors.