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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

9,415 classificações
2,082 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1701 — 1725 de 2,022 Avaliações para o Análises do cliente

por Darko V

Nov 17, 2019

Great, more examples would be even better :)

por Deleted A

Jun 21, 2020


por Adishwar S

Dec 26, 2018

Great Course! Applications part was amazing

por Kenneth E O

Sep 22, 2018

Detailed analytics and behave of customers

por Ryan S

Sep 19, 2018

Excellent introductory course. Well done.

por Anli Z

Nov 22, 2016

Broad my horizon. Need more case studies.

por Tenzing G

Jun 20, 2017

Great course to start for Analytics :)

por Anuj M

Oct 25, 2015

good theoretical and conceptual course

por franklin i s

Jul 13, 2016

It's useful for non-marketing student

por Bibek M

Jun 04, 2020

Very insightful and valuable course.

por Bysani R

May 28, 2020

week5 is better than all other weeks

por Khurshid K

Mar 02, 2018

Sometimes the sound was hard to hear

por Sandra K

Feb 15, 2018


por Agus D

Mar 23, 2017

very interesting course, insightful

por Abhijit K

Feb 13, 2017

great insight on customer analytics

por yanqing z

Mar 10, 2016

entry level, good to know knowledge

por Svyatoslava

Apr 17, 2020

Interesting and challenging course

por Rishav A

Nov 19, 2019

very informative and knowledgeable

por Kevin Y

Mar 04, 2019

Great Course, I loved the content.

por Gavin O

Aug 05, 2016

Good starter course on the topic.

por liz a

Nov 11, 2018

it was really good and thorough.

por Krishna P B

Aug 12, 2018

Great introductory level course.

por Vaasanthika R

Jul 12, 2020

the course was very insightful.

por Yinghao C

Mar 17, 2020

Easy to understand, good course

por Munavar A

Feb 09, 2017

Practically applicable concepts