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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1051 - 1075 of 2,496 Reviews for Customer Analytics

By Ismael W

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Jul 16, 2020

excellent course to analyze the consumer market!!

By David S

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May 14, 2020

Very practical class offered by great professors.

By Yaswanth Y

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Jul 30, 2017

Very helpful to know about the current happenings

By Brittney J R

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Apr 27, 2017

Fantastic course, exactly what I was looking for!

By Rakesh K S

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Nov 2, 2016

Excellent way of introducing customer analytics !

By deeban b

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May 17, 2016

Excellent professors with quality course content.

By Vignesh A

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Aug 10, 2020

One of the best course offered through Coursera!

By Teo J F

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May 15, 2020

Tough quizzes, forces you to think but worth it!

By Bilash S

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Jan 6, 2020

Would be great if we get some practical exposure

By AMAN C

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Jul 29, 2019

It's lucrative course for analysis the business.

By Sparsh T

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Oct 4, 2018

Very Insightful and up to date course curriculum

By Grace U

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Sep 12, 2018

Very practical and enlightening, Interesting too

By Daniel A P

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Apr 28, 2018

great knowledge that can be applied immediately!

By Kalpana Y

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Apr 14, 2017

I really enjoyed doing it. Thank you very much!!

By kshitija k

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Sep 29, 2016

Very good course! Loved it and enjoyed it a lot!

By Jason B

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Jan 24, 2016

Great course go so much out of each weeks topic.

By Rustam K

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Sep 22, 2015

I just started this course and already like it !

By blue a

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Jun 22, 2021

Tremendous Learning Experience, Thanks Wharton!

By Debdulal K

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Dec 19, 2020

Excellent course and builds incredible insights

By Irfan A

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Jun 27, 2020

Thank you for such a great learning experiences

By Charanjit

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Jun 5, 2020

Fantastic course . Great insights and takeaways

By Pritam A

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May 13, 2020

Great!! Learning. Right from basics to Advance.

By Maryna K

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Nov 22, 2019

Very informative and attention-grabbing course!

By Bhavya D

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Dec 24, 2018

Excellent course with diverse knowledge gained.

By Gloria L

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Oct 26, 2018

Great course, learned lots of useful techniques