4 de ago de 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
30 de jan de 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Daniel A•
27 de jan de 2019
It is usefull but must be upload with the new trends that are the most important around the worild nowadays, tnahks
por Bernard P•
21 de jun de 2017
Excellent course. On some practice quizzes questions where asked that were then covered in the subsequent lectures.
por Deepak K•
5 de nov de 2020
Overall Course was satisfying, although I was accepting an assignment related to data analysis with real grading.
por Evgenii K•
3 de nov de 2019
quite some info necessary for quizzes is not available in materials directly. requires extra efforts to research.
por Xuefei Z•
6 de dez de 2020
pros: A global introduction of customer analytics applied in marketing.
cons: Some cases are not very up-to-date
por Maria-Sophie G•
31 de jan de 2018
I'd appreciate more exercises and a opportunity to ask questions regarding the application to your own business.
por Regina R•
12 de set de 2021
Great Backgrounder. Very Relevant. Needs to be updated though based on latest e commerce stats and covid impact
por John Y•
19 de mar de 2019
the last course is especially useful and informative. Open my eyes to lots of actual practices of leading firms
por Bharanidharan A•
8 de nov de 2015
The whole course is good in terms of the outline. I felt Perspective analysis would have been more non-abstract
por Swastika S•
8 de out de 2020
The only downside is that, it requires prior knowledge of some marketing concepts and a grasp on the glossary.
por Lukasz S•
28 de out de 2018
It's a great course, my only concern would be that it might be a little outdated while completing in 2018/2019
por Philip M•
2 de out de 2016
It was a great course for getting the principles across, but would have liked a little more in depth approach.
por Ryan C•
14 de dez de 2015
This was a very insightful program with real life applications. A must have in the sales and marketing field.
por Soumya K R•
13 de abr de 2020
Gave a short and crisp insight into the world of Customer Analytics. Have recommended the course to others.
por zhenyu z•
9 de set de 2019
It was a great experience to learn some new knowledge. If we can get more case studies, it would be better.
por Martin V•
29 de jul de 2019
week 3 test have errors, sometimes i hit the correct anwser and it was ok, sometimes it was marked as error
por Neeraj A•
28 de out de 2015
A great starter for business people to understand the value of using analytics in their business decisions.
por John R•
12 de ago de 2019
Paced well. Easy to follow. More but shorter quizes would be helpful, as theres a lot of material covered.
por BRAD K•
30 de abr de 2020
Great professors. The topics are very helpful but the course needs to be updated to be relevant for 2020.
por Aditya V•
9 de jan de 2020
Good content,great teaching,basic concepts were taught. Quiz answers are a bit ambiguous. Great examples.
por Elizaveta G•
30 de abr de 2021
Some of the subjects are not fully explained (Like CLV and formulas) - would be great to have them handy
por Carlos A C M•
11 de abr de 2021
Very good course development with very useful concepts and real examples. I am satisfied with the course
por Dhruv G•
1 de set de 2020
some practical implementation or should I say some calculative measures should be taken in this course.
por Shilpa T•
30 de abr de 2020
This is an excellent introductory course. The examples and case studies discussed are very interesting.
por Sachin S•
6 de ago de 2017
Course lectured with utmost finesse. Prof. Ron Berman can try to keep things more upbeat in my opinion.