Chevron Left
Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

11,210 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filtrar por:

1476 — 1500 de 2,387 Avaliações para o Análises do cliente

por Mi A

27 de set de 2019


23 de mar de 2019

por Manasvee M K

28 de dez de 2018

por Kshitiz S

28 de jan de 2018

por Caroline O

22 de fev de 2017

por Shaz A

3 de abr de 2016

por José A G

28 de dez de 2015

por wu b

17 de mai de 2022

por Tuhin K

8 de mai de 2022

por hubaodan

19 de set de 2021

por David L

27 de mai de 2020

por Soumyadeep M

23 de mai de 2020

por Robin S R

20 de mai de 2020

por ravi r S

3 de mai de 2020


27 de fev de 2019

por joanna s

13 de out de 2018

por Barry M

25 de mar de 2018

por Shrayanka Y

17 de jul de 2017

por Sunish G

6 de mai de 2017

por Kuljeet K

6 de mar de 2017

por Rajshree R

1 de nov de 2016

por Suresh K R V

27 de mar de 2016

por Mathew B

15 de nov de 2015

por Boitumelo S

13 de ago de 2020

por Charu M

7 de out de 2019