The information contained in this course is a bit dated. Considering this course gives emphasis to technology, it could use an update. The underlying principles were solid and I enjoyed learning within this environment.

More hands-on practice using spreadsheet models and programming exercises (e.g. R). The content is useful and concise, but would also be nice to reference any good textbooks as well to get to the nitty gritty details.

The content was really good to get overall picture of customer analytics and understanding foreseeable advancements. Few topics such CLV etc could have been covered with some more depth. Overall it was really nice.

I was hoping for some practical cases with collaborative assignments. Some basic statistical models to play around with and submit in terms of research. The views and cutting research presented were mid blowing

O conteúdo do curso é ótimo, muito legal como material introdutório as análises de marketing. Contudo, as provas muitas vezes são mal feitas, uma vez que são cobrados conteúdos que não foram explanados no curso.

Very informative and easy listening to the courser videos. Quiz questions are tricky and it is difficult to find the answers even after reviewing them. I prefer short quiz, may be two or three for each topic.

Good Course for starters, covers the brief introduction to customer analytics . Course bring out the introductory gist of the customer analytics,but a more focus to be drawn towards predictive analytics.

The professors can better provide some demonstration or explanation for the quiz answers. Or some online mentor support would make this online course even more effective and beneficial to our learners .

Very interesting course and well presented. I particularly loved the final week presented by Eric, looking at case studies and discussing how customer analytics is being applied now and into the future.

Some of the quiz questions are really hard to answer even if you review the course materials for several times. I believe those sets of questions may not be necessarily related to the course presented.

It had glad opportunity for me to learn this from this greate professors. Before learning course i am very confused about customer analytics and predictions. But now i everything understand about this.

Bastante interesante, especialmente cuando se ven las aplicaciones reales que existen de diferentes marcas a nivel mundial. Me gusto mucho para ser mi primer curso y pocas cosas malas que decir de el.

I enjoyed the content. Some of the professors were more concise than others. I would prefer more slides that watching professors talk. I am looking forward to the other classes in this specialization.

The material was interesting, current and communicated clearly. However, i did feel that some of the quiz questions were poorly phrased which created confusion. Would certainly recommend it to others.

Good course for starting to know the important of data and how to manage that into customer development - customer analytics. The presentation really clear combine with explanation from the lecturer.

Good intro to the course. Would like it if the course had more use cases or technical skills taught, just so we can use the knowledge learned in real life situations. But the overall course is great!

Great introduction to concepts. I value these courses because they hold the potential to optimize education and provide skills that will be necessary and essential for today's and tomorrow's markets.

In 3rd week Video ,there is less content.Also some question cant be answered though there is no explanation given in video syllabus(Questio_ Genuine data mining Technique) as asked in assignment

Interesting look at how analytics can be used at the individual customer level. Not intended to help participants do the actual data work, but good for providing awareness about what is possible.

The first lecturer sounds boring, but the quality of other lectures is increasing. I enjoy the last lecture most where I can see the real value of analytics in business. Thanks for a nice course.

Good course, however very theoretical, but i guess thats the objective, to give an overview into Customer Analytics. It would be good to have the quizzes a bit more quantitative than Qualitative

It was great, but the last week went pretty fast. Too much information and I felt there wasn`t enough analysis to understand better the situation. But overall, it covers pretty good the subject.

The undoubted plus is comprehensible for learners content. A big thank you for that!

But in my opinion course is also too abstract, it may be better to give more practical examples of data usage.

I got a broad view of basic business analytics, which is great. But some of the quiz is not that relevant to the lectures. I was confused by some of them. But for the overall course, not bad.

The course is good, but could be improved by adding more structure to the content and by correcting the tests. week 2 and 5 tests have questions that weren´t explained in the videos/readings.