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Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

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2,303 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

ND
30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1401 — 1425 de 2,252 Avaliações para o Análises do cliente

por Momodou B

25 de Mar de 2018

good

por shrayanka

17 de Jul de 2017

Good

por Sunish G

6 de Mai de 2017

good

por Kuljeet K

6 de Mar de 2017

Good

por Rajshree R

1 de Nov de 2016

Good

por Suresh K

27 de Mar de 2016

good

por Mathew B

15 de Nov de 2015

good

por Boitumelo S

13 de Ago de 2020

wow

por Charu M

7 de Out de 2019

Cou

por chetan s

29 de Ago de 2020

OK

por 吴小芮

14 de Jul de 2020

很棒

por RUOXI L

15 de Abr de 2019

gg

por alae

23 de Out de 2021

r

por Crystal C

9 de Dez de 2020

por 안효선 안

27 de Jul de 2020

.

por Rahul R

9 de Jun de 2020

.

por DHIRENKUMAR P

30 de Set de 2019

A

por Sergio R F

6 de Jun de 2018

i

por Chandrajit P

10 de Abr de 2018

G

por Sri H

3 de Nov de 2017

Q

por Laurent H

23 de Jun de 2017

V

por Douglas M

1 de Mar de 2017

V

por Lynda F

24 de Dez de 2016

g

por Sanjay S

18 de Nov de 2016

.

por Snehal K

1 de Jun de 2016

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