Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
por Micah R•
Oct 31, 2015
Material is too introductory, barely skims the surface. It fails to dive into fundamental concepts beyond mere definitions, and the accompanying examples get bogged down in irrelevant details. The last section dealing with Application with Prof Bradlow is the only one that had some value, presenting a broad array of topics in an organized, simplified yet well-rounded manner.
por Kayundria H W•
Dec 04, 2015
The quiz questions are confusing and ambiguous.
The lectures are dry and static. Some video backgrounds are distracting (people traversing hallways and stairs).
Uninspiring to engage. Dated production.
por Kaela W G•
Nov 12, 2015
Gave theoretical information but no practical, applicable information to use and help me do my job better. Quizzes didn't match information covered in videos.
por Shikhar V•
Dec 09, 2015
Wasn't practical and I couldn't take away many learnings from this course. Would have liked some hands on real world problems to work on.
por Prateek S•
Oct 22, 2016
Not helpful just provides only some basic insights. Not expected such type of course content, it could be more enriched in the course content.
por Pedro M•
Jun 18, 2016
Great course, great content, I really like this course. But if English is not your first language, the exams are crafty enough to be in trouble...
por Gladys L•
Dec 26, 2016
Compared to Operations Analytics class, this class does not provide as much applicable skills.
por sebastien k•
Sep 26, 2017
Good introduction to get an helicopter view on the topic.
Lacking of hands on exercises and explanation of more advanced concepts.
por Lukas F•
May 19, 2017
This course gives you an overview of customer analytics on a very basic level, however, sometimes too basic, even on a highschool niveau. For a paid service I expect the text to be tipo-free and the questions unambiguous. Some of the answers only consider the information just given in the video but not the big picture, therefore, they simply wrong.
por Grant I•
May 02, 2017
The course provided some useful insights into methods of statistically measuring customer value, however, they only provide you with the spreadsheets to input data without really ensuring you understand the und
por Adrienne A•
Nov 12, 2016
Week 5 with Professor Bradlow is fantastic! More real-world examples and sample data sets to actually experiment with the concepts covered in this class would be welcome enhancements.
por Varun R•
Feb 17, 2017
Some really good weeks (Predictive Analytics and Case Studies) and some really bad weeks (Descriptive Analytics - surveys is not Descriptive Analytics and Prescriptive Analytics - which talks of marginal economics more than Analytics)
por Matt S•
May 25, 2016
It's not that it's bad – the sections with Peter Fader are interesting and the supplementary reading is interesting – but the level is very introductory and the content is uneven in quality.
por Zivile M•
Jan 29, 2016
The scope of the course is extremely limited. One could sit down and watch all 5 weeks' worth of lectures in one go. I would expect a lot more depth from something that is called a course. This is one good lecture at best.
por Manoj K j•
Aug 06, 2016
I was expecting some models will be designed and solved in the class sessions. But the lectures contain only theories.
por Perry P•
Oct 10, 2015
Its honestly just a primer i learned no statistical modelling or how to program or how to obtain such data (data mine?).
I guess for a primer its good but application wise is meh
por titus l•
Feb 20, 2016
It is however a real eye opener to see the applications of customer analytics. However, I do wish there was more time to understand the statistics and the math behind the modelling. This course tells you the potential, but doesn't delve into the treatment of data. Also there is insufficient case studies and practice questions unlike the operations analytics module so it was difficult to get a handle of concepts without application.
por Cackowska D•
Feb 11, 2017
it was quite difficult to follow , due the language barrier and it was only overview , they could gave a bit more informa
por James S•
Nov 01, 2015
Although the content was very interesting and the basic concepts were good to know, the student doesn't ultimately gain any tools that they use upon exit of the course.
May 23, 2016
For the price paid I would expect something more... It gives you an idea and show you examples. Good background course in order to show your interest in the subject. It could have been organized in a different way in order to make tinteractive and
por Ananth V B•
Feb 09, 2017
Lots of theory and concepts, but little in the way of how to solve customer analytics problems yourself.
Sep 03, 2018
Experienced it as 1, a lots of quantitative statistics, 2, focused on B2C. None of these really apply to either me nor the company, so most contents will not apply.
por Svetlana K•
Sep 22, 2018
Outdated slides and lectures
por Daniel A•
Oct 24, 2019
It did not satisfy my thirst for knowledge on this topic
por Priyank A•
Jan 21, 2019
Not the course's fault but maybe when I hear the name "Wharton School" I over-expect.
However professors have done a very good job in keeping the course interactive, especially the Mary and Sharmila example.