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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,600 classificações
2,317 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1151 — 1175 de 2,266 Avaliações para o Análises do cliente

por Ed D

22 de Mai de 2016

Very well organized course.

por 纪鹏

1 de Mar de 2016


por Qunying R

30 de Dez de 2015

Thanks for giving us such w

por Carla F E

2 de Abr de 2021

amazing! loved this course

por Vibhav S

23 de Abr de 2020

Great learning experience.

por Pragya A

22 de Abr de 2020

Awesome! Covers everything

por YANG C

8 de Fev de 2020

Very practical and useful!

por Glenn M W

18 de Jun de 2019

Excellent relevant content

por Cristian R R M

30 de Set de 2018

Very happy for the course.


24 de Set de 2018

Excellent course ! but I h

por Suhash B

28 de Out de 2017

Good learning experience!!

por jayakrishnan a r

27 de Jan de 2017


por Shaik M

15 de Jun de 2016

Great content and insight.

por Saai R

21 de Ago de 2020

Really loved this course.

por Bouna S N

17 de Jul de 2020

Very dynamic Professors !

por Rahul s

11 de Mai de 2020


por Ounam G

22 de Abr de 2020

Super intuitive! Loved it

por Pratishtha B

19 de Abr de 2020

the teachers are amazing.

por Gunvant P

6 de Abr de 2020

Great learning Experience

por Zimiao G

5 de Fev de 2020

Really compact knowledge!

por UMER F (

17 de Jun de 2019

MA SHA ALLAH learnt a lot

por Phumeza G

7 de Mai de 2019

Fantastic and informative

por Rama K H

1 de Ago de 2017

Excellent course to start

por Tomaz R S

12 de Jun de 2017

Game changer for my work.

por Swayam T

27 de Abr de 2017

Nice learning experience!