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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,592 classificações
2,314 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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676 — 700 de 2,262 Avaliações para o Análises do cliente

por Elisa B

4 de Jun de 2019

great course filled with high level understanding/practical use for customer analytics.


28 de Jan de 2019

Course was really helpful. And i learnt many things for my subject. Thanks to Coursera.

por Prathamesh W

21 de Dez de 2018

This is a great course for those who don't have any previous knowledge about analytics.

por Nidhi J

15 de Fev de 2018

One of the best courses I ever had. Thank You Coursera for letting me take this course.

por Shashikesh M

10 de Dez de 2017

Best course for business analyst, who wants to learn and understand customer analytics.

por sahil d

16 de Set de 2017

It was a first time i saw the power of predictive modelling beyond the next sales cycle

por Ayotunde A

28 de Mai de 2017

learnt a lot from this. insights on how to apply customer analytics in my place of work

por Subhankar D

17 de Dez de 2015

Excellent course providing a good overview of customer analytics and the latest trends.

por A A

23 de Nov de 2021


por Sid S

4 de Nov de 2020

Great course, taught really well, with real-world examples which make it easy to grasp

por Jennifer L

5 de Out de 2020

Wonderful course for anyone who wants to learn the basic theory of customer analytics.

por rebecca s

26 de Ago de 2020

Really interesting, engaging, and very thought provoking. I really enjoyed this course

por Miguel A F A

29 de Out de 2019

Delighted to have been in one of the most productive courses I have done in my career.

por Camilo I R G

1 de Mai de 2020

Muy buen curso, siento que tiene mucho contenido interesante! Muchas gracias por todo

por R Q

4 de Abr de 2020

Is a very complete module for starting in BI. Warthon always deliver quality products

por Lidiya G

26 de Fev de 2020

Very well-composed course with real world examples, engaging and challenging quizzes.

por Tarek K M

3 de Fev de 2020

Very beneficial course that taught me the essentials for data and customer analytics!

por Berke B

26 de Abr de 2018

Especially liked Week 5 with Eric Bradlow. I'll be looking at other courses from him.

por Danillo S

10 de Out de 2015

Excellent content and well distributed classes. Glad to be a part of this initiative.

por Adirut J

29 de Abr de 2021

its very good Customer Analytics course I ever studying before, very great thank you

por Bui

22 de Mar de 2018

Very good introduction to customer analytics! All professors are really fascinating!

por Haoyu C

28 de Out de 2017

Great course, fantastic delivery and interesting cases. Very helpful and insightful.

por Barbara

16 de Out de 2017

very helpful course, provides very intersting informations about customer behaviour.

por Farid A

4 de Jun de 2017

That is a great course for those who have little background on given issues. Thanks!

por Vlad O

11 de Dez de 2016

Fantastic course which combines interesting theory and bright examples. Fascinating!