Chevron Left
Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,524 classificações
2,303 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filtrar por:

626 — 650 de 2,253 Avaliações para o Análises do cliente

por Hiren P

21 de Jan de 2017

Thank you very much for this wonderful, smart, insightful, amazing course! I loved learning it!

por Sarah S

21 de Abr de 2016

Excellent, very good course, good mix of qualitative and quantitative with real-world examples.

por Andrew V

14 de Abr de 2016

I found this extremely timely and useful, I want to follow up on this with additional materials

por Alberto V V

7 de Dez de 2015

The fundamentals of Analytics as business decision tool adressing to solve managerial problems.

por Nancy T

31 de Mai de 2020

Very good course with students who have background or experience in business field. Thank you.

por Shashank

2 de Abr de 2020

Well structured and maintains a good speed. The quizzes are of mixed levels. Enjoyed learning!

por Amiya P D

26 de Mai de 2019

its simply amazing. many dimension are covered. Astounding. thanks for this knowledge sharing.

por Barbara M E

19 de Set de 2018

Perfect. It is not too technical but explain the main things to know about Customer Analytics.

por Yamagani V

28 de Jul de 2018

Excellent course course for analytics aspirants, well explained by highly experienced faculty.


7 de Jun de 2018

I really like the content and how well briefly explained the key topics on customer analytics.

por abhijit s

11 de Fev de 2018

its and excellent course..with a good flow of how things work and what are the application....

por Poornima P

27 de Abr de 2020

Very insightful course. Knowledgeable speakers. New trending concepts were discussed as well,

por Fábio R C

3 de Out de 2017

Good for understand the basics of Customers and marketing analysis. THe last week is amazing.

por Gaurav K

21 de Set de 2017

Great insights about customer buying pattern and using analytics to help understand it better


18 de Abr de 2020

Excellent Course. Easy to understand and great work by all the professors of Wharton School.

por vani n

30 de Nov de 2019



22 de Out de 2019

excellent skills and insights from which day to day critical business decisions can be made

por Marc M

12 de Jun de 2017

The video lectures were great and highly entertaining. I would highly recommend this course.

por Abdul C M F

4 de Jun de 2020

World class lecturing.specially , case study and the application slides are more versatile.

por Christian A M

13 de Dez de 2018

Me pareció muy interesante la informacion, la teoria y los metodos de analisis de clientes.

por Tarryn M

9 de Fev de 2020

Great introductory course on Marketing Analytics and basic knowledge on customer analytics

por Nyanyuki O

9 de Jul de 2017

This course is highly informative and eye-opening. The lecturers are of top-notch quality.


3 de Abr de 2017

One of the best topics to read and also the faculty made this topic much more interesting.

por Swastika S

15 de Out de 2020

The course was really great in addressing the important metrics of customer satisfaction.

por Siddharth M

7 de Set de 2020

This is an amazing course for anyone willing to start their career in Business Analytics!