This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Hiren P•
Thank you very much for this wonderful, smart, insightful, amazing course! I loved learning it!
por Sarah S•
Excellent, very good course, good mix of qualitative and quantitative with real-world examples.
por Andrew V•
I found this extremely timely and useful, I want to follow up on this with additional materials
por Alberto V V•
The fundamentals of Analytics as business decision tool adressing to solve managerial problems.
por Nancy T•
Very good course with students who have background or experience in business field. Thank you.
Well structured and maintains a good speed. The quizzes are of mixed levels. Enjoyed learning!
por Amiya P D•
its simply amazing. many dimension are covered. Astounding. thanks for this knowledge sharing.
por Barbara M E•
Perfect. It is not too technical but explain the main things to know about Customer Analytics.
por Yamagani V•
Excellent course course for analytics aspirants, well explained by highly experienced faculty.
por NAVPREET K R•
I really like the content and how well briefly explained the key topics on customer analytics.
por abhijit s•
its and excellent course..with a good flow of how things work and what are the application....
por Poornima P•
Very insightful course. Knowledgeable speakers. New trending concepts were discussed as well,
por Fábio R C•
Good for understand the basics of Customers and marketing analysis. THe last week is amazing.
por Gaurav K•
Great insights about customer buying pattern and using analytics to help understand it better
por FARHAAN H•
Excellent Course. Easy to understand and great work by all the professors of Wharton School.
por vani n•
VERY NICE PRESENTATION. NICE VIDEOS. USEFUL, INFORMATIVE. I REFER MY COLLEAGUES AND FRIENDS.
por MELEBY N J•
excellent skills and insights from which day to day critical business decisions can be made
por Marc M•
The video lectures were great and highly entertaining. I would highly recommend this course.
por Abdul C M F•
World class lecturing.specially , case study and the application slides are more versatile.
por Christian A M•
Me pareció muy interesante la informacion, la teoria y los metodos de analisis de clientes.
por Tarryn M•
Great introductory course on Marketing Analytics and basic knowledge on customer analytics
por Nyanyuki O•
This course is highly informative and eye-opening. The lecturers are of top-notch quality.
por HIMANSHU K U•
One of the best topics to read and also the faculty made this topic much more interesting.
por Swastika S•
The course was really great in addressing the important metrics of customer satisfaction.
por Siddharth M•
This is an amazing course for anyone willing to start their career in Business Analytics!