This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Huang J•
A very good introductory course in customer analytics which strikes a balance between theory and practical examples. Enjoyed the course greatly.
por Dana P•
Very good materials & presenter. Some quizzes are pretty tough to crack, make you run through the course materials again and really take notes.
por Mohit A•
Now I have understood how analytics is important. But for more exposure, I need to apply it practically to solve real-time problems and issues.
por Idsarut S•
Great content, Still useful even I watched this in 2020. Expect a bit more detail on calculation side and/or sample case especially on week 2-3
por Pramod T J•
Excellent course. It provided me an insight into customer lifetime value. The material that I learned in this course will help me in my career.
por Silvio G•
thank you very much for the opportunity, it seemed a very interensate, dynamic and entertaining course, loaded with a lot of useful information
por Deleted A•
I did enjoy this course: very fruitful and practical. I would like to deeply appreciate this opportunity and strongly recommend it to everyone.
por Nato w•
The course gave me a deeper understanding of the technological development and drive in industry to automate interactive processes. Insightful!
por Suraj K•
customer analytics are the basic things and one should know how things going to work. i am happy that i have successfully completed the course
por Anthony N•
Interesting thoughts on all aspects of customer and market analytics.
Additional course resources were very useful to me in my current job role.
por Sahar S A•
This has been a wholistic experience for me. The course has fueled my interest in the subject to explore its endless possibilities. Thank you!
por Nicholas S•
A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!
por Francis A•
Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.
por Jawdat A R•
By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.
por Srinivasan V•
A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.
por Maryia M•
Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!
por Jason M•
This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.
por Nicole K•
I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.
por Mudita B•
Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.
por Ulisan K•
This was so helpful in giving me the information I needed for my career pivot. Great pace! Good instructors. Loved the learning experience!
por Bilal F•
Great course and and professors. Dr. Fader might just be the best tutor I came across during both my Bachelor and Master engineering years.
por Shula A•
Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!
por Bre P•
Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.
Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...
I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.