This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Sugandha S•
Great course! Gives you the basic "detailed" knowledge about Customer Analytics. For someone new to data analysis, this is a great course to take.
por Eduardo C•
Fantastic! I never had a chance to see analytics from this point of view and so amazing to discover how to implement this for my profissional life!
por Nyuage T•
Learning about the applications of customer analytics to optimisation of revenue makes it a lot easier to love marketing. The course is impacting.
por Rahul D•
Course gives a good foundational understanding of descriptive, predictive and prescriptive analytics which can be used to manage customers better.
por Tijana Z•
The course was very helpful and valuable. More details regarding application and models and quantitative application would be even more valuable.
por Himanshu P•
Probably the best bunch of professors ever to teach this course. I had a thorough understanding and the language was clear and simple. THANK YOU!
por Olivier B N•
I have been interested in Business Analytics and Data Science, this has been the first step that started my journey.
Thanks a lot to everyone.
por AJAY E•
It gives you a clear insight about how a consumer makes his buying decision and how to make business decision based on customers buying patterns.
por Jacqueline L•
Truly enjoyed this course as it gave me insights to how we should be looking at data and the value one can derive to facilitate decision making.
por Hashim N•
This is an excellent course ; the trainers are great and the content is very relevant and explained in an easy to understand yet concise manner.
por Huang J•
A very good introductory course in customer analytics which strikes a balance between theory and practical examples. Enjoyed the course greatly.
por Dana P•
Very good materials & presenter. Some quizzes are pretty tough to crack, make you run through the course materials again and really take notes.
por Mohit A•
Now I have understood how analytics is important. But for more exposure, I need to apply it practically to solve real-time problems and issues.
por Idsarut S•
Great content, Still useful even I watched this in 2020. Expect a bit more detail on calculation side and/or sample case especially on week 2-3
por Pramod T J•
Excellent course. It provided me an insight into customer lifetime value. The material that I learned in this course will help me in my career.
por Silvio G•
thank you very much for the opportunity, it seemed a very interensate, dynamic and entertaining course, loaded with a lot of useful information
por Deleted A•
I did enjoy this course: very fruitful and practical. I would like to deeply appreciate this opportunity and strongly recommend it to everyone.
por Nato w•
The course gave me a deeper understanding of the technological development and drive in industry to automate interactive processes. Insightful!
por Suraj K•
customer analytics are the basic things and one should know how things going to work. i am happy that i have successfully completed the course
por Anthony N•
Interesting thoughts on all aspects of customer and market analytics.
Additional course resources were very useful to me in my current job role.
por Poornima P•
This is good course to follow to get basic idea about descriptive, predictive and prescriptive analytics with market research and case studies
por Sahar S A•
This has been a wholistic experience for me. The course has fueled my interest in the subject to explore its endless possibilities. Thank you!
por Nicholas S•
A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!
Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.
por Jawdat A R•
By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.