Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Nov 15, 2016
Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.
Jul 20, 2019
Very good foundational course on customer analytics. It would be helpful to add data crunching exercise to have practical experience on analytics from actual data .
por Niklas W S•
Aug 19, 2019
Good overview course but a bit simplistic. However, I miss some practical examples that could be tried and tested out in Excel such as in the Operations Analytics course.
por Alejandro S•
May 07, 2019
Outdated information, but still learned data analytic insights.
por Mittapalli A•
Sep 14, 2019
Its good but not interesting. The speaker's and data does not match a little. But Im looking forward to start operation analytics.
por Lenka M•
Aug 26, 2019
As a beginner in the area, this churse was a good choice. I think I got a pretty good overview of the issue, unfortunately only on a theoretical level. I would rather more practical examples that students have to analyze themselves, try to decision which models want to use and than discuss their decision.
por Gopalji T•
Oct 07, 2019
Should have more technical analysis level details to perform some analysis and check the outcome
por fallon c•
Oct 08, 2019
It seemed very high level. No details, no formulas, no technical info.
por Ebad A•
Sep 24, 2019
Overall a good course but I felt that parts of it were too theoretical and long.
por Siqi L•
Nov 17, 2019
A good overview of marketing analytics. But its too vague and it doesn't demonstrate the how-to conduct analysis on the data to predict the future outcome.
por Voravich C•
Nov 21, 2019
The contents are quite theoretical. It could be improved by adding more practical examples.
I don't know if it is just me, but the sound for this course is too soft that I could not hear clearly through built-in speaker. Nevertheless, it works just fine with a headphone.
por Piyush S•
Nov 23, 2019
The course gives only a basic idea. Some assignments capture the depth but those things are not explained.
por Ahmed M•
Nov 24, 2019
i believe with more recent and new case studies on the tech-companies would be great
por kaushik C L•
Nov 06, 2019
The course brought to me lot of insights on data, data exploration, predictive analytics and prescriptive analytics. The broad definition of the terms have been understood and few example have helped to know the subject. However, even more in-depth knowledge and study material should have been provided.
por Timothy D•
Jan 17, 2019
Not enough real world examples
por Зотов В А•
Mar 18, 2019
Too basic. Rather an overview, than an actual course
por Lauri S•
Apr 10, 2016
While these courses have interesting subjects, the content is very light, requires little effort and hence results in little learning.
por Katelyn J•
Oct 09, 2015
Interesting assortment of professors but very little interaction in the course. Just 4 quizzes. Not very helpful for building a deep understanding of the material.
por Benjamin B•
Nov 05, 2015
This course doesn't go enough in detail concerning the different customer analytics methods. The last part on applications focuses too much on what was going on in marketing in the past and doesn't address digital marketing enough.
por Jonathan Z•
Feb 07, 2016
Almost no practical application
por Mengya Z•
Feb 19, 2018
Too high level and there's no detail tools and exercise for analytics. I felt I didn't learn much after this course. Quite disappointed.
por Alex S•
Feb 25, 2017
Unlike the other three business analytics courses I completed, I thought this one was light on content, and lacking adequate coverage of concrete tools (formulas, software programs, etc.). In addition, the quiz questions for weeks 4 and 5 seemed to come out of left field, as if they had been prepared for a longer, more comprehensive course; not based on the small amount of material presented.
por Noel F•
Jan 25, 2016
Very high level course, interesting as a background but doesn't really deep dive in any topic.
por J R•
Aug 18, 2016
por Anil K•
Jan 13, 2016
I found this course to be very theoretical. Could have used some customer analytical examples to segment customers and any other similar applications.
por Micah R•
Oct 31, 2015
Material is too introductory, barely skims the surface. It fails to dive into fundamental concepts beyond mere definitions, and the accompanying examples get bogged down in irrelevant details. The last section dealing with Application with Prof Bradlow is the only one that had some value, presenting a broad array of topics in an organized, simplified yet well-rounded manner.