This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Himanshu A V•
Please improve prescriptive analytics section.
It seemed that it is no where related to predictive analysitcs section. Predictive analytics spoke how to predict future. Prescirtive analytics should have mentioned about how to use predictions for converting into actions.
por Sunny G•
Course was very well structured and taught. Content is top notch and is taught enthusiastically and interactively.
What I could've liked more: More mentor support, more details into actual models used in industry and how to construct them, and test answer explanations.
por Azhaghu R M•
The videos were bit longer than they were to explain weekly topics. This is an advantage for people who are beginners but it may prove to be a repetition for people who have experience with the topics. Nevertheless, this is an excellent course to understand the ropes.
por Shariq l•
This course has broadened my knowledge in the area of customer analytics. The Professor's capability to explain fundamental terms really helps to understand the nature of different kinds of customer analytics. I thoroughly and trying to make the most of this course.
por kaitlyn a•
Learned so much about how we can use customer data to better understand our clientele, on an aggregate level, but also on a very granular level :) This course should be taken by every business professional looking to gain a better understanding on their customer.
por Rangga I P•
I do love this course, it gives me a broader knowledge about marketing especially in the field of Customer analytics. Knowing the right customer, how to manage them, etc are the biggest challenge for all company in the world. In this course you will learn a lot.
por Philipus Y•
I really love this course, all of the teachers are doing great at explain and giving real case study. I learn a lot from this course, especially it makes me aware about how the business doing with all data they have. I really recommend to take this full course.
The course opened my eyes to the field of Customer Analytics. There are so many applications of it in everything that we do in life. The professors are great and cover all types of Analytics required for the company to succeed in today's highly analytical world.
por Nirupama P V•
This is an excellent course- the theory and examples are amazing, the quizzes especially really make you think through the content and apply all that we learned. The supplemental reading is extremely useful as well. Fabulous experience completing this course!
por Eleonora G•
Great course! I am the general manager of a small manufacture firm, it gave me insight to things I can do to improve in my work. I already did the RFM to my clients, so we can manage are resources to our clients base in the revenue that each of them give us.
por Samriddha P•
Excellent course content for beginners. The course gives you a peek into the world of analytics with some real-life examples from successful organizations today. Recommended to someone who has just started to explore the realms of analytics. Insightful!
por Prashanth R•
This course provides a high-level knowledge about Customer Analytics . I would suggest this course for a person who is really interested to learn the basics of Data Analytics and real time applications of Customer Analytics. Worth the time ! Informative !
por Nyasha G•
A great, straight-forward introduction to complex information that I am going to use as a guide for further reading and learning. Useful as an overview or background knowledge on its own but to be applicable you have to do some more work. Very impressed.
por Adhistya F•
The course taught me lots of things that I didn't get in a traditional analytics type in my country right now. Sessions which lectured by Prof. Erick was really amazing on how firms can utilize their customer data to make their business decisions better.
por Samer T•
This Course provides a solid understanding of what Customer Analytics is, from describing customer behavior, customer scoring using RFM Analysis and predicting the future to turnning it into effective actions.
Thank you Coursera for this amazing Course!
This course is practical, which gives a general picture on customer analytic work. It allows me to follow the directions in which I am interested to go deeper, meanwhile to start use the theory also the tool I learned in this course into my real work.
por Niharika J B•
I have learnt a lot from this course. However, I need to mention that there doesn't seem to be active discussions. Do professors answer queries. I asked one question, but since that wasn't answered, I did not ask more. I feel I am alone in the class!
por Prateek A•
The course is well planned and well executed. The course materials have a lot of effort in them, the professors have laid out the course in very simple terms keeping in mind the complex nature of the course itself. Was a wonderful experience for me.
por Edmund V•
Great introductory course to get one thinking about customers and data. I'm really happy I started with this course as a foundation to course before digging deeper into statistics and programming (R & Python) bringing the bigger picture into focus.
por Antonia J L•
I am totally new to Customer Analytics, this course is very helpful for me to build up the path for being an analyst in Customer Analytics. The course sessions are quite interesting and the materials are start-of-the-art. Very good course to follow!
por Hemant K V•
I consider myself fortunate to have completed the prestigious course of CUSTOMER ANALYTICS. It really enhanced to my knowledge to a great extent in terms of correct analysations of customers' behaviours, demands and other vital aspects of business.
por Tanuja B•
This course really gets you to challenge your skills at analysing data and the power that it holds.
I would recommend this course to practically everybody- you need to know your customer better!
Thank you for an amazing learning experience Wharton.
por Sanil S•
A basic course that provided me insights into Customer and Data analytics with real life case studies. I would recommend anyone into this field to take this course as it provides you an holistic view about customers and ways to analyse data sets.
Great insight, unfolded a high level yet detailed exposure into customer analytics, with all the resesarch going in the space and the near term and long term futuristic possiblities. Unfolded beyond regression analysis, with probabilistic models.