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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,113 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

LC

Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

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1426 - 1450 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Jana E

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Jun 7, 2022

the information I got from this course was really valuebale , it’s short but useful .

imo this course needs more excercises to confirm we understood the idea and we know how to apply it.

By Ambra L

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Jan 10, 2017

The course is very interesting and the speaker is truly spectacular. For improvement, if any were needed, I would put a pinch of interaction more, maybe with some practical exercise.

By Jesus R

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Sep 30, 2020

The content of the course is great... but it is expensive if you consider that there is not that much. It can be completed in two/three hours easily and it is more like a seminar.

By Karthikeyan M

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May 28, 2020

Loved the classes by Prof Jonah Berger. I felt there was more content. Other than that it was simple to understand and the professor illustrated with excellent examples. Loved it.

By Riffat A

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May 18, 2021

Well presented. Was expecting more references to research etc to dig into application of theory / case studies. Maybe there is another of your courses that does that.

Enjoyable.

By Nikhat N Q

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Jan 17, 2018

It was a pleasure to take up this course , it doesn't feel like a course because the content is interesting.Thanks to the University,the Professor and Coursera for featuring it.

By Letícia B

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May 20, 2020

Excellent course! I loved learning how to craft contagious content with Jonah Berger. This course definitely helped me with my online business. I'm really thankful for that!

By Laxmikanth R B

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Oct 22, 2017

The Course has helped me understand the science behind creating content that can help spread information about products or services in the most effective manners. Thank You!

By Sebastian K

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Dec 13, 2017

Very solid. Love how concise the whole course was. The only thing that I felt it was missing was access to other resources for more in depth research on particular topics.

By Zahle S K

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Jun 22, 2017

For some reason,I found this course a lot less boring.Most of the ideas in the course were intuitive but the instructor gives solid understanding for each one of them.

By Mohammad A N

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Mar 7, 2021

Very brief and helpful course for a young entrepreneur like me. I have also read the book, Contagious by Dr. Berger and it helped me to have a better understanding.

By Javier C

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Oct 24, 2017

It's concret, effective and with interesting resources. Great communication and powerfull and practical ideas. I'd love more steps and weeks. Congrats to everyone!

By Jessica S

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Apr 26, 2020

Great course, easy to understand. I would have loved a bit more as far as coming up with ideas on how to craft our own content. But it does help regardless!

By Naysia Q L

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Apr 23, 2020

I think that exceeded my expectations by taking the course, and I am very happy for this. I have put in practice all the teory. I am gratefull. Thank you.

By Abhilash C

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May 21, 2020

Useful course to understand viral marketing in a simple and effective way. Loved the analogies, examples given for every concepts. Professor is awesome

By Harini R

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Jul 1, 2017

Jonah Berger

you have done a fab job!!

very interesting course to a newbie like me.

like the out of box thinking examples quoted throughout the course

By Evelyn A

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Jul 23, 2023

Extremely good information, professor explained everything in a way that was easy to understand. I just wish that some work materials was included.

By Angelique I

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Jun 27, 2023

First two weeks were packed with great, actionable information. The second two weeks were good information but difficult to draw actionable steps.

By Bart J H

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Sep 23, 2017

Brief course (1-1.5 hours a week) with good points for practical application. Sometimes a bit theoretical without apparent practical application.

By Sarah D

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Dec 21, 2021

Everything was great and I learned a lot, but I would strongly suggest removing the "obese/fat" statistic in module 3. It was pretty offensive

By Gerald W

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Oct 14, 2017

This course was an excellent introduction to the topic. A next level in which the concepts are addressed at a deeper level would be helpful.

By Anni V

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Jan 30, 2017

Good info, easy quizzes, fun examples, quite common sense, but good to brush up on the theories/concepts behind the different strategies.

By Vidushi G

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Aug 17, 2017

i really liked the way professor expressed the content.inspite of being abslututely new to this field icould understand it really well.

By Yahya M M

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Mar 24, 2020

Valuable information and great to refresh a lot of things. However, still very basic and more of an introduction than digging deeper.

By Nicole H

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Nov 13, 2018

Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.