Using Social Influence to Increase Success

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From the course by University of Pennsylvania
Viral Marketing and How to Craft Contagious Content
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University of Pennsylvania

Viral Marketing and How to Craft Contagious Content

ratings
From the lesson
How Social Influence Shapes Behavior

Meet the Instructors

  • Jonah Berger
    Jonah Berger
    Associate Professor of Marketing
    The Wharton School