About this course: The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own.
Taught by: Wharton Teaching Staff, Educators
The Wharton School
| Basic Info |
Course 5 of 5 in the
Business Analytics Specialization.
|
| Level | Intermediate |
| Commitment | 4 weeks of study, 4-5 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
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| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Great Learning ! Helps reinforce understanding of core concepts,methodologies & approaches.
Providing guidance to achieve project by own step by step by asking correct questions. It
A well structured and practical work oriented project.
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The course provides a case. We have to identify the problem. I appreciated the fact that how I define a problem decides on how I propose to address it. A different definition leads to altogether different steps! The course also provides a good template and sufficient guidelines to help us develop a strategy to address the problem we have defined. Finally , we have to think about how we can test if our strategy is viable. We are also guided to think about the changes that might be necessary in our organization in terms of structure, KPIs, skills etc. Given the nature of this capstone project one cannot expect it to be too specific and have a heavy application of analytics. What it does is provide you with a good idea of how to put all that you have learned in each of the specializations in a comprenesive manner, and that how these ideas fit together to create a big picture. If you are looking at complex number crunching excerices then you will not find it here. If you are looking for excerices that will make you think and think and think then you will be quite satisfied. I am!