About this course: The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own.

Created by: University of Pennsylvania

Taught by: Wharton Teaching Staff, Educators
The Wharton School

Basic Info	Course 5 of 5 in the Business Analytics Specialization.
Level	Intermediate
Commitment	4 weeks of study, 4-5 hours/week
Language	English
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.3 stars Average User Rating 4.3See what learners said

Syllabus

WEEK 1

Module 1: Capstone Project Topic - The Problem of Adblocking

The Business Analytics Specialization was designed to help you learn how to think about using data in making big (and small) business decisions. In this Capstone project, you'll be asked to create a strategy for a fictional digital search engine and content pr...

6 readings

Module 2: Defining the Problem

In Module 2, you'll define the problem adblockers poses for GYF. GYF is intended to be a composite of leading internet platform and content providers who derive substantial revenues from mobile advertising like Google, Yahoo, and Facebook, so you should frame ...

8 videos, 5 readings

Graded: Problem Statement

WEEK 2

Module 3: Your Strategy

In Module 3, you will focus on creating your recommended strategy for GYF to address adblockers. Your strategy does not have to be lengthy, but it must be clear, and it must address the problem. (Hint: if you have a clearly defined problem, your strategy is mu...

7 videos, 3 readings

Graded: Strategy

WEEK 3

Module 4: Effects of Your Strategy/Measuring these Effects

Module 4 was designed to give you the opportunity to focus on the effects of your strategy. Effects and Measurement can be often overlooked in strategy development; creating a thoughtful and thorough plan for measuring the effects will improve your final proje...

8 videos, 4 readings

Graded: Effects and Measurement Metrics

WEEK 4

Module 5: Final Project Submission

In this final Module, you will combine the four revised elements of your presentation (Problem Statement, Strategy, Effects, and Measurement, including any responses to the Application Exercises you've completed) into one presentation and submit it for peer re...

3 videos

Graded: Final Project: Complete Strategic Analysis

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Certificates

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Creators

University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Pricing

	Audit	Purchase Course
Access to course materials	Available	Available
Access to graded materials	Not available	Available
Receive a final grade	Not available	Available
Earn a shareable Course Certificate	Not available	Available

Ratings and Reviews

Rated 4.3 out of 5 of 223 ratings

An eye opener to relevant topics, didn't realize how the topics/issues exist and can relate to your job.

Fantastic Course

The capstone is full of fun. It further enhances our research tools and train our presentation skills. Peer review is very interesting too. Highly recommend!

good and relevant course, bit technical.

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