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Voltar para UX Research at Scale: Surveys, Analytics, Online Testing

Comentários e feedback de alunos de UX Research at Scale: Surveys, Analytics, Online Testing da instituição Universidade de Michigan

145 classificações
31 avaliações

Sobre o curso

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys...

Melhores avaliações


31 de jan de 2021

Clear expectations and requirements. Long, thorough course. Be prepared to work, but very helpful and relevant.


3 de nov de 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios

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26 — 31 de 31 Avaliações para o UX Research at Scale: Surveys, Analytics, Online Testing

por kamalikabhattacharya

3 de jul de 2022

quite good easy to understand.

por Daniel C

8 de abr de 2021

Great classes!

por Balu K

3 de fev de 2020

Thank you sir!


27 de nov de 2020


por Renee R

1 de fev de 2021

The first portion of this course was very interesting and I feel as though I learned a lot from it. The second part of the course, instructed by the female professor, was very confusing and difficult to grasp. The assignments did not follow from her lectures and I feel as though I did not benefit from that portion of the class.

por Iulia B

19 de jul de 2022

The fisrts part of the course was very good and comprehensive so did the assignment for week 4. However the data analysing part though it had great information it had impossible assignments. I have to mention that I have a bachlor degree in Sociology and a Masters in Statistics and it still was imposible to complete it as the course does not cover what the assignment requires. Also the questions in the quizes are the perfect example on how not to make a questions. Very difficult for non enghlish speakers. I did all the theory, quizes, first assignment and quit for the last two as the requirements very intangible .