This course focuses on challenges faced by existing private businesses when they attempt to grow substantially.
Grow to Greatness: Smart Growth for Private Businesses, Part I
oferecido por
University of Virginia
Informações sobre o curso
4.7
440 classificações
O que você vai aprender
Common myths and truths about growth in business
Growth readiness assessment
The 4 P's of growing a business: planning, prioritization, pace and process
Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions
Habilidades que você terá
PlanningEntrepreneurshipBusiness IntelligenceInnovationStrategic Management
Programa - O que você aprenderá com este curso
Semana
1Course Overview
This module introduces the course.
1 vídeo (total de (Total 4 mín.) min)
1 vídeos
Semana
2The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the
Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her
business? What should Julie do to keep her website "fresh"?
8 vídeos (total de (Total 82 mín.) min), 1 leitura, 1 teste
8 videos
Myths About Growth10min
The Eyebobs Conversation26min
Growth Research10min
A More Realistic View of Growth5min
A Growths Risk Assessment Tool10min
Julie Allinson Interview: Intro2min
Julie Allinson Interview14min
Julie Allinson Interview: Conclusion1min
1 leituras
Module 2 Readings10min
1 exercício prático
The Truth About Growth8min
Semana
3Feller's Gourmet Workshop
This module presents an series of questions to discover if you are ready
for growth. The required reading is by Edward D. Hess, 3 Fellers
Bakery, Case Study.
3 vídeos (total de (Total 66 mín.) min), 1 leitura, 1 teste
3 videos
Workshop: Part 2 Feller's Gourmet - Growth Analysis25min
Workshop: Part 3 Feller's Gourmet - Growth Decision14min
1 leituras
Module 3 Readings10min
1 exercício prático
Feller's Gourmet Workshop4min
Semana
4The 4 P's
This module presents the four P's of growing a business: planning,
prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.
7 vídeos (total de (Total 87 mín.) min), 1 leitura, 1 teste
7 videos
Defender Direct Case Study22min
Defender Direct: Planning, Prioritization, Pace and Processes 10min
Prioritization: What, Whom, and Why? Where is the biggest fire?9min
Processes: 99% Defect Free On Time Delivery to Customers5min
Pacing Growth: Controlling Your Gas Pedal3min
Defender Direct Interview with Dave Lindsey14min
1 leituras
Module 4 Readings10min
1 exercício prático
The 4 P's10min
Instrutores
Edward D. Hess
Professor of Business AdministrationDarden School of Business
Sobre University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Perguntas Frequentes – FAQ
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