About this course: This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.
Created by: University of Virginia
Taught by: Edward D. Hess, Professor of Business Administration
Darden School of Business
| Commitment | 7 weeks of study, 1-3 hours/week |
| Language | English, Subtitles: Spanish, Russian |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Course Overview
This module introduces the course.
1 video, 1 reading
WEEK 2
The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the
Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, In...
8 videos, 1 reading
Graded: The Truth About Growth
WEEK 3
Feller's Gourmet Workshop
This module presents an series of questions to discover if you are ready
for growth. The required reading is by Edward D. Hess, 3 Fellers
Bakery, Case Study.
3 videos, 1 reading
Graded: Feller's Gourmet Workshop
WEEK 4
The 4 P's
This module presents the four P's of growing a business: planning,
prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Dir...
7 videos, 1 reading
Graded: The 4 P's
WEEK 5
Four Ways to Grow a Business
This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
8 videos, 1 reading
Graded: Four Ways to Grow a Business
WEEK 6
Creating a Growth Plan
This module dives into the logistics of creating a growth plan for Barger
& Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger &
Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His
primary product is concrete septic tanks. H...
5 videos, 1 reading
Graded: Creating a Growth Plan
WEEK 7
Final Exam
This is the final exam.
Graded: Final Exam
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Creators
University of Virginia
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
This is not only course for me. I will keep my notes whole my private business life. Everytime you fall to concern there you will find the answer for the growth.
Very good course.
This is the best grounding one can get to growing a business
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AB
THIS Professor needs more than just his own Coursera module. He needs his own television show! & it stuck! the information stuck. I took this class over a year ago and can still recall the case histories.