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Terra Dinâmica: Um Curso para Educadores

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Terra Dinâmica: Um Curso para Educadores

Universidade da Virgínia

Informações sobre o curso: This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.


Desenvolvido por:  Universidade da Virgínia
Universidade da Virgínia

  • Edward D. Hess

    Ministrado por:  Edward D. Hess, Professor of Business Administration

    Darden School of Business
Compromisso6 hours of videos and assessments
Idioma
English, Legendas: Spanish, Russian
Como ser aprovadoSeja aprovado em todas as tarefas para concluir o curso.
Classificação do usuário
4.7 estrelas
Classificação média do usuário 4.7Veja o que os aprendizes disseram
Programa
SEMANA 1
Course Overview
This module introduces the course.
1 vídeo, 1 leitura
  1. Vídeo: Welcome to the Class!
  2. Reading: Resources
SEMANA 2
The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?
8 vídeos, 1 leitura
  1. Vídeo: Myths About Growth
  2. Vídeo: The Eyebobs Conversation
  3. Vídeo: Growth Research
  4. Vídeo: A More Realistic View of Growth
  5. Vídeo: A Growths Risk Assessment Tool
  6. Reading: Resources
  7. Vídeo: Julie Allinson Interview: Intro
  8. Vídeo: Julie Allinson Interview
  9. Vídeo: Julie Allinson Interview: Conclusion
Nota atribuída: The Truth About Growth
SEMANA 3
Feller's Gourmet Workshop
This module presents an series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.
3 vídeos, 1 leitura
  1. Vídeo: Workshop: Part 1 Feller's Gourmet - Ready for Growth?
  2. Vídeo: Workshop: Part 2 Feller's Gourmet - Growth Analysis
  3. Vídeo: Workshop: Part 3 Feller's Gourmet - Growth Decision
  4. Reading: Resources
Nota atribuída: Feller's Gourmet Workshop
SEMANA 4
The 4 P's
This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.
7 vídeos, 1 leitura
  1. Vídeo: The Infrastructure of Growing a Business: Planning, Prioritization, Pace and Processes
  2. Vídeo: Defender Direct Case Study
  3. Vídeo: Defender Direct: Planning, Prioritization, Pace and Processes
  4. Vídeo: Prioritization: What, Whom, and Why? Where is the biggest fire?
  5. Reading: Resources
  6. Vídeo: Processes: 99% Defect Free On Time Delivery to Customers
  7. Vídeo: Pacing Growth: Controlling Your Gas Pedal
  8. Vídeo: Defender Direct Interview with Dave Lindsey
Nota atribuída: The 4 P's
SEMANA 5
Four Ways to Grow a Business
This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
8 vídeos, 1 leitura
  1. Vídeo: How to Scale Your Business with Enchanting Travels Case Study
  2. Vídeo: Customer Value Proposition
  3. Vídeo: Enchanting Travels Case Study: Processes
  4. Vídeo: Improving Your Business and Franchise Opportunities
  5. Reading: Resources
  6. Vídeo: Learning Companies: Innovating in Your Business
  7. Vídeo: Scaling: Planning, Processes, Outsourcing, and Ways to Grow Your Business
  8. Vídeo: Strategic Acquisitions
  9. Vídeo: Enchanting Travels Interview with Parik Laxminarayan
Nota atribuída: Four Ways to Grow a Business
SEMANA 6
Creating a Growth Plan
This module dives into the logistics of creating a growth plan for Barger & Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger & Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His primary product is concrete septic tanks. His product does not differ from his competitor's products. His business is not well known. He does not sell to the end user. His customers buy based primarily on price. His business has stopped growing and is not that profitable. His father has said the business must grow or it will be closed. Your assignment is to use the concepts you learned in the previous modules to create a growth plan for this business. For this assignment, please list all the growth ideas you can create for him to consider. Do not narrow his choices, but be realistic with your ideas. It will help you to think about growth options using the four ways to grow a business: improvements, innovation, scaling, and strategic acquisitions. A second way to think about his growth options is in functional business terms: product design; supply of raw materials; product manufacturing; product pricing and terms; product sales; delivery; customer service; technology; and marketing. Your end work should be a list of realistic growth ideas.
5 vídeos, 1 leitura
  1. Vídeo: Growing a Business that has Commodity Products
  2. Vídeo: Eric Barger's Growth Plan
  3. Reading: Resources
  4. Vídeo: Review for Final Exam
  5. Vídeo: The Entrepreneurs' Way of Life
  6. Vídeo: Be Good, Do Good - Giving Thanks
Nota atribuída: Creating a Growth Plan
SEMANA 7
Final Exam
This is the final exam.
    Nota atribuída: Final Exam

    Perguntas frequentes
    Como funciona
    Coursework
    Coursework

    Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

    Help from Your Peers
    Help from Your Peers

    Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

    Certificates
    Certificates

    Earn official recognition for your work, and share your success with friends, colleagues, and employers.

    Desenvolvedores
    Universidade da Virgínia
    A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
    Custo
    Comprar curso
    Acesso aos materiais do curso

    Disponível

    Acesso a materiais valendo nota

    Disponível

    Receba uma nota final

    Disponível

    Obtenha um Certificado de Curso compartilhável

    Disponível

    Classificações e avaliações
    Avaliado em 4.7 de 5 decorrente de 406 avaliações
    Christopher Ryan T. Tan

    This is very helpful.

    Guido Tagliarini

    Great Course

    Pablo Caballero

    Brilliant, exceptional, wise... I can't recommend enough this course. And I am telling you this after to have 3 companies, and obtain a MBA in a top-ten Business School in my country. From hearth: thank you, Ed.

    Lance McNeill

    A great class and one of the few focused on business growth issues. I would have liked more tools and techniques to supplement the case studies. More practicality to ground some of the theory. Overall though, definitely worth the time and money.



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