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Voltar para Análise de marketing

Comentários e feedback de alunos de Análise de marketing da instituição Universidade da Virgínia

3,797 classificações
1,109 avaliações

Sobre o curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Melhores avaliações


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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376 — 400 de 1,113 Avaliações para o Análise de marketing

por Sandra S K

May 12, 2020

Absolutely brilliant course for a novice into understanding how to read between the lines!


Apr 18, 2020

nice concept, more weeks can be added regarding calculation CLVs may be from other methods

por Aakash J

Apr 08, 2020

A very Good COURSE ON Marketing Analytics ,lots of thing learnt such as effect Sales Lift.

por Priyanka

Jun 13, 2020

The explanation of contents was extremely good.I would suggest to ones go through of it.

por Shang K v

May 27, 2020

This course gives you a deep insight on how companies operate when it comes to marketing.

por Manoj M

May 06, 2020

very interactive course with various real life data examples to understand the techniques

por Shipali R

May 10, 2020

This course gave me lots and lots of insight about the business and the marketing world.

por Chad P

Apr 28, 2020

Learned so much and really enjoyed the presentation style. Great educational experience!

por Kanat

Apr 25, 2020

Good explanation and sample. this knowledge will benefit me on how to evaluate execution

por Franco A L L

Apr 24, 2020

Allowed me to understand the foundations of marketing analytics with a dynamic approach.

por Devika D

Jun 08, 2020

Very engaging and insightful course. Should be attended for a great career opportunity.

por Jyotsna A

May 04, 2020

Though i hate every form of math, the instructor makes it fun and very understandable!!


May 17, 2020

It's well explained course with good learning experience. Must do for every Marketeer.

por vipin

May 14, 2020

one of the best teacher is in this course so if u want to take this course go for this

por Christian Y K

May 04, 2020

Really challenging due to my engineering background but course contents made possible.

por Bhavesh H S

Apr 27, 2020

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.

por Vilailuck

Apr 25, 2020

It’s really good course, easy understanding and can take this one adapt for my working

por Varun B

May 26, 2017

Though of a bit high level, the course is a gold when it comes to learning new things.

por Poonam J P

Jun 05, 2020

Great in depth knowledge and nice (Squash & Vegetable) training done by Mr. Venkatesh

por Josiah E I

Jun 02, 2020

I recommend this course for marketers. The teaching method and materials are awesome.

por Abhilash A

Apr 29, 2020

Good course, will recommend it to everyone i know who would be interested in this one

por Rana D

Oct 22, 2019

I've learned and still am learning a lot of useful information thanks to this course.

por Diya T

Jun 15, 2020

Raj was an amazing teacher with great real-world examples that enhanced my learning.

por Mobarshira M A

May 12, 2020

Very informative and quizzes are perfect to test the content taught. Easy to follow.

por Prachi D

Jun 19, 2020

This course was very informative. I will surely do many such courses in the future.