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Voltar para Análise de marketing

Comentários e feedback de alunos de Análise de marketing da instituição Universidade da Virgínia

3,954 classificações
1,159 avaliações

Sobre o curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Melhores avaliações


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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351 — 375 de 1,161 Avaliações para o Análise de marketing

por Regina G

Apr 01, 2018

Es un curso muy bueno. Me gustaron mucho las explicaciones y me ha servido la información que aprendí.

por Fang Y

Apr 19, 2020

Had a great time learning about regressions, CLV in this course. Material was easy to digest as well.

por Md. A B A

Jul 02, 2020

Very informative and full of calculations that can come in handy when making estimates and forecasts

por Nakul D

Jun 10, 2020

Very useful course for the understanding of the basics of marketing analytics in very simple manner.

por Abilash S

Jun 05, 2020

Topics covered are explained properly with live examples.

Learnings of numerical part was made easier


May 21, 2020

It was excellent, challenging. Learnt alot! hoping to utilize my learning in the real life as well!!

por aditi j

May 05, 2020

Highly informative with practical and real life problem assessments. I highly recommend this course.

por Varghese J

May 01, 2020

Highly Recommendable Course - Content Rich - Worth Spending Time on this Course - Challenging Course

por Israt J

Jul 05, 2020

He's such an amazing teacher. He has made everything easy for me. It was fun to attend the courses.

por Danielle B

Apr 25, 2020

A very hands-on course and provides the necessary formulas needed and their practical applications.

por Colleen C

Feb 19, 2018

Really well organized, very helpful info, teacher was very good. This met/exceeded my expectations.

por Albert S

Jan 25, 2018

This course was really good and gave me some new insights about marketing analytics and its process

por Anish D

Apr 22, 2020

A very awesome course with a detailed explanation of each topic. Very informative and interesting.

por Dakhore K

Aug 05, 2019

It is Best course for teaching.

If some One want Lear about marketing analytic so Lear this course.

por Lubana A

May 15, 2020

Learnt a lot from this course. Thanks to the course instructor. He was very clear and informative

por Sahil B

Mar 22, 2018

Very Interesting and lot of new info. and methods that are used in real world. Prof Raj is great.


May 14, 2020

It was truly awesome, thanks to prof. rajkumar who explained the things in funny and lucid way..

por Babakhanov M A

May 09, 2020

Thank you very much! A great opportunity to learn remotely and explore new horizons of knowledge

por Akash T

Apr 16, 2020

I Gained good amount of knowledge which will be very helpful for me to utilise in the industry.


Apr 11, 2020

The faculty has explained everything so clearly!! Intrigued fact was learned during this course.


May 27, 2020

Very Interesting and the way each and every topic explain is really very good with an examples.

por Deleted A

Apr 29, 2020

The instructor is very clear in what he wants to communicate. Was a very useful course overall!

por Luis A S C

Mar 27, 2020

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

por Corey S

Jun 01, 2020

This course was awesome! I learned so much. I am a better professional because of this course.