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Voltar para Análise de marketing

Comentários e feedback de alunos de Análise de marketing da instituição Universidade da Virgínia

2,592 classificações
755 avaliações

Sobre o curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;

Melhores avaliações


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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276 — 300 de {totalReviews} Avaliações para o Análise de marketing

por vipin

May 14, 2020

one of the best teacher is in this course so if u want to take this course go for this

por Christian Y K

May 04, 2020

Really challenging due to my engineering background but course contents made possible.

por Bhavesh H S

Apr 27, 2020

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.

por Vilailuck

Apr 25, 2020

It’s really good course, easy understanding and can take this one adapt for my working

por Varun B

May 26, 2017

Though of a bit high level, the course is a gold when it comes to learning new things.

por Abhilash A

Apr 29, 2020

Good course, will recommend it to everyone i know who would be interested in this one

por Rana D

Oct 22, 2019

I've learned and still am learning a lot of useful information thanks to this course.

por Mobarshira M A

May 12, 2020

Very informative and quizzes are perfect to test the content taught. Easy to follow.


May 11, 2020

Excellent presenter & very informative that must be improve my abilities in future.

por Mahin I C

May 09, 2020

So far the best course I've had on Coursera. Especially the teacher was incredible.

por Daria G

Mar 02, 2018

Raj is the exciting teacher! Let's eat more vegetables!!! Cool! Thank you a lot! ;)

por Prathamesh T

Jun 02, 2017

Really cool concepts and measurement techniques explained in simple and concise way

por Parshva J

May 25, 2020

brilliant, compact and learnt a lot despire being from an engineering background!

por Sonal M

Jun 23, 2016

A very good course with an excellent Professor who teaches step by step properly.

por Emine s g

May 21, 2020



por Bharat P

May 02, 2020

excellent explanation of theories coupled with real corporate world experiences

por Jagadhambal C

Apr 28, 2020

Thoroughly enjoyed it. Instructor made the subject fun as well as easy to learn

por Sunil R

Apr 12, 2020

Wonderful Course all the models cover are useful in marketing analytics carrier

por Sam R

Sep 19, 2017

Very good course with several actionable items for anyone working in marketing.

por Vito A V P

Apr 24, 2020

Great course and give me applicable theory. Fully recommended for this course.

por Ankit k s

Apr 10, 2020

it was a great experience to do a course of marketing analytics from Coursera.

por Kitcha I

Aug 29, 2018

Very practical learning course, very dedicated instructor, highly recommended.

por N K P N

Apr 28, 2020

Thanks to Mr. Raj and Coursera and to all those who made this course possible

por Juan M

Apr 09, 2017

Mixing marketing analytics with useful and fruiitful tools to be implemented.

por Brandon R A

Apr 16, 2020

Extremely thorough, and well structured. I learned a lot during the 5 weeks.