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Voltar para Análise de marketing

Comentários e feedback de alunos de Análise de marketing da instituição Universidade da Virgínia

4.6
estrelas
1,231 classificações
295 avaliações

Sobre o curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

Melhores avaliações

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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176 — 200 de {totalReviews} Avaliações para o Análise de marketing

por Sal S S

Jul 27, 2017

Perfect starter pack.

por Arun K R

Sep 18, 2016

Exceptional course.

por Tulasi B

Sep 30, 2018

Best learning ever

por Sejan R C

Apr 21, 2018

I love this course

por Olia P

Mar 18, 2018

Excellent course!!

por Gonzalo E M

May 30, 2018

excellent course

por Surabhi S

Nov 18, 2017

excellent course

por Dr. P K

Apr 02, 2017

Excellent Course

por saurabh m

Aug 16, 2017

Awesome Course!

por Kavya R

Apr 25, 2017

Great Course :)

por Martin L

Apr 21, 2016

Amazing course!

por Jose l J O

Nov 16, 2015

Just thank you!

por sanket p

Jul 22, 2017

Super Course !

por Ng A W

Dec 23, 2019

Insightful :)

por Amanda B

Oct 08, 2019

Great course!

por ALEXANDROS S

Jul 16, 2017

very good!!!!

por Alejandro L

Feb 05, 2019

great course

por Santiago C

Dec 14, 2015

Great course

por Jorge A

Jul 25, 2019

Superb!!!!

por Leopoldo B A

Sep 06, 2017

Excellent!

por Guilherme M

Jun 19, 2017

Incredible

por Sadique J

May 29, 2017

Excellent.

por Swati D

Jan 17, 2018

Loved it!

por ankur s

May 24, 2017

excellent

por Subhashree N

Mar 04, 2016

fantastic