Informações sobre o curso

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante

Some experience with business development and innovation is helpful, but not required.

Aprox. 4 horas para completar
Inglês

O que você vai aprender

  • How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • How to apply a test-driven approach to business model innovation

Habilidades que você terá

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante

Some experience with business development and innovation is helpful, but not required.

Aprox. 4 horas para completar
Inglês

Instrutores

oferecido por

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Universidade da Virgínia

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

2 horas para concluir

Focusing for Profitability and Growth

2 horas para concluir
18 vídeos (Total 81 mín.), 1 leitura, 1 teste
18 videos
Getting Started with the Canvas2min
Making the Canvas Work for You: Your Role4min
Making the Canvas Work for You: Product Phase4min
Meet Enable Quiz2min
Creating a Testable Product/Market Fit5min
Knowing Your Customer5min
Getting to Know Your Customer Better: Think See Feel Do4min
Knowing What Propositions to Test6min
Creating Testable Propositions3min
Testing Your Propositions8min
Sculpting the Customer Journey: AIDAOR3min
Storyboarding AIDAOR7min
Delivering the Customer Journey through Customer Relationships and Channels2min
Mapping Customer Relationships and Channels6min
Persona/Proposition Fit and Revenue Drivers6min
Scaling Product/Market Fit with the Growth Hacking Canvas5min
Creating a Culture of Experimentation1min
1 leituras
Course Overview & Requirements10min
1 exercício prático
Week 1 Quiz on Focusing for Profitability and Growth30min
Semana
2

Semana 2

1 hora para concluir

How do you focus your capabilities and organization to maximize profitability?

1 hora para concluir
10 vídeos (Total 48 mín.)
10 videos
Understanding Business Model Type4min
Business Model Type Implications6min
Key Activities vs Important Activities3min
Key Activities and Strategy-Driven Process Design8min
Key Partners3min
Costs Now vs. Costs Later6min
The Hard Things about Digital Transformation & Corporate Innovation7min
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5min
Course Conclusion56s
1 exercício prático
Week 2 Quiz on Focusing Your Organization30min

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