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Voltar para Digital Product Management: Modern Fundamentals

Comentários e feedback de alunos de Digital Product Management: Modern Fundamentals da instituição Universidade da Virgínia

3,145 classificações
927 avaliações

Sobre o curso

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Melhores avaliações

24 de Jun de 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

19 de Mai de 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

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526 — 550 de 924 Avaliações para o Digital Product Management: Modern Fundamentals

por Mr. P M

29 de Jul de 2019

Excellent course materials and very nicely explained by the coach.

por Volodymyr M

2 de Nov de 2017

Fantastic! Thank you so much for a lot of new ideas and knowledge!

por Rohini.P

15 de Ago de 2020

It's very good opportunity for learn digital marketing management

por J J

17 de Set de 2017

AWESOME STUFF. Thank you so much Alex Cowan and Univ of Virginia.

por Vivek B

16 de Ago de 2017

excellent insights from industry, well structured course material

por Kelli M

29 de Dez de 2019

great overview and a lot of valuable resources to use right away

por Paul J

20 de Fev de 2019

Loved every minute of it! Will greatly help in my future new job

por Shihabun S

6 de Out de 2020

The learning was invigorating that will be useful in my career.


19 de Set de 2020

Great coverage and relevant depth; and Alex is a great teacher!

por Sofhía D S R

25 de Jul de 2020

Muy buen curso! completo, dinámico y con información relevante.

por Mayank M

15 de Jul de 2020

A very good course especially if someone is looking to startup!

por Jaume R P

4 de Mar de 2018

Very useful and great course to learn modern fundamentals of PM

por Niall S

17 de Fev de 2021

Theoretical but very well contextualised. Really great course!

por Fernando B

18 de Jan de 2021

I loved it! The explanations and the examples are really good.

por Pallavi D

8 de Set de 2020

It's the best course for development of product manager skills

por Adrian C

8 de Jan de 2020

Provides a great overview of product management considerations

por Mathias C

24 de Nov de 2019

Great actionable videos and solid content. Highly recommended.

por Luong C C

16 de Jul de 2018

Great course to understand how to be a success product manager

por Todd S

22 de Mai de 2018

Excellent coverage of approaches to Digital Product Management


14 de Ago de 2020

This was a very engaging and informative course, Thanks Alex.

por Rahul S

9 de Jul de 2020

Excellent course.. A must for all aspiring product managers..

por Victor W N

2 de Jul de 2020

Great course about fundamental of digital product management.

por V S V S

20 de Set de 2019

Very Crisp and concise course especially the initial 2 weeks.

por Shashank T

4 de Dez de 2017

Fantastic course, especially for any budding Product Manager.

por Gregorio C

23 de Jul de 2017

A very useful course about Product Management. Lo raccomando!