Informações sobre o curso

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comecei uma nova carreira após concluir estes cursos

34%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante

Some familiarity with software development and product management is helpful, but not required.

Aprox. 11 horas para completar
Inglês
Legendas: Inglês, Chinês (tradicional)

O que você vai aprender

  • How to create the actionable focus to successfully manage your product

  • How to focus your work using modern product management methods

  • How to manage new products and explore new product ideas

  • How to manage and amplify existing products

Habilidades que você terá

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup

Resultados de carreira do aprendiz

34%

comecei uma nova carreira após concluir estes cursos

34%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante

Some familiarity with software development and product management is helpful, but not required.

Aprox. 11 horas para completar
Inglês
Legendas: Inglês, Chinês (tradicional)

Instrutores

oferecido por

Logotipo de Universidade da Virgínia

Universidade da Virgínia

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up94%(6,223 classificações)Info
Semana
1

Semana 1

3 horas para concluir

Achieving Focus and #Winning

3 horas para concluir
20 vídeos (Total 99 mín.), 1 leitura, 3 testes
20 videos
DPM Specialization Intro4min
You, the Product Manager5min
Why Is a Product Never a Product?6min
You and Your Customer4min
You and Your Design Team4min
You and Your Development Team4min
Product Manager vs. Product Owner8min
Greg Cohen on PM vs. PO?8min
What Is Data Science?3min
You and Your Data Science Team6min
Meet Enable Quiz, Our Startup Company Example3min
You and Your Consulting and/or Support Team5min
Focal Tool: The Customer Journey4min
Nastia Root on Creating a Strong Interface with Support4min
You and Your Sales and Marketing Team7min
You and Your Finance/Accounting and Legal Teams4min
You and Your Project Manager3min
You and Your Management Team4min
Week 1 Takeaways1min
1 leituras
Course Overview & Requirements10min
3 exercícios práticos
Practice Quiz on the #Winning PM9min
Practice Quiz on Many Areas, One Focus21min
Week 1 Final Quiz30min
Semana
2

Semana 2

3 horas para concluir

Using Today's Product Management Methods

3 horas para concluir
20 vídeos (Total 113 mín.)
20 videos
What Kind of PM Are You?3min
Methods and PMs8min
Agile and Product Management7min
Design Thinking and the Product Manager6min
Lean Startup and the Product Manager9min
Managing Habits: Trigger and Action5min
Managing Habits: Variable Reward and Investment5min
Nir Eyal on Managing Habits6min
User Story Mapping for Product Managers7min
Prototyping for Product Managers5min
Usability Testing for Product Managers4min
Collaborating with Enterprise Customers--Tips 1-48min
Collaborating with Enterprise Customers--Tips 5-93min
David Bland on Avoiding the Product Death Cycle2min
Shaping Your Funnel Part 14min
Shaping Your Funnel Part 26min
Managing a Product with Hardware5min
Making Time to Do Things Right3min
Week 2 Takeaways4min
4 exercícios práticos
Practice Quiz on Solving the Right Problem12min
Practice Quiz on Creating the Right Solution6min
Practice Quiz on Applications in Product Management12min
Week 2 Final Quiz30min
Semana
3

Semana 3

2 horas para concluir

Exploring a New Product Idea

2 horas para concluir
13 vídeos (Total 73 mín.)
13 videos
Learning vs. Scaling7min
The Importance of Good Enough: "Cooped Up" MVPs8min
The Importance of Good Enough: "Greener Air" MVPs7min
Non-Titular Product Managers53s
David Chait on Non-Titular PMs5min
Horizons of Growth5min
Corporate Innovation Pipeline5min
Creating a Healthy Innovation Pipeline6min
David Bland on New Ventures Inside the Corporation8min
Business Model Design I: Proposition Design5min
Business Model Design II: Customer Journeys6min
Week 3 Takeaways2min
4 exercícios práticos
Practice Quiz on Learning vs. Scaling18min
Practice Quiz on Innovating in the Corporation6min
Practice Quiz: From Proposition to Business Model6min
Week 3 Final Quiz: Exploring a New Product Idea30min
Semana
4

Semana 4

3 horas para concluir

Amplifying an Existing Product

3 horas para concluir
19 vídeos (Total 105 mín.)
19 videos
Identifying Business Model Types5min
Business Model Design III: Delivery and Execution6min
Tamara Carleton on Strategic Foresight6min
The Trouble with New Features3min
The Importance of Good Enough: Seedling Features5min
Actionable Analytics5min
Eric Qi Dong on Disciplined Analytics for the Product Manager7min
Kiran Kadambi on Structuring Problems in Product Management13min
Applying Data Science5min
Andrew Kritzer on Data Science for the MBA6min
Jim Rose on Continuous Integration and Delivery7min
Jim Rose on Monolithic Architectures and Microservices4min
Managing a Channel or Modality1min
Nastia Root on Being a Growth PM5min
It's Not a Meeting l5min
It's Not a Meeting II7min
Roadmap?6min
Course and week close: Let's Not Make This Good-Bye34s
3 exercícios práticos
Practice Quiz: Focused Tuning and Testing15min
Practice Quiz: Driving Growth through Focus15min
Week 4 Final Quiz30min

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Sobre Programa de cursos integrados Digital Product Management

This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management....
Digital Product Management

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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