In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
oferecido por
Universidade da Virgínia
Informações sobre o curso
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O que você vai aprender
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
Habilidades que você terá
Business ModelManagementStakeholder TheoryEnvironmental EconomicsEntrepreneurship
Os alunos que estão fazendo este Course são
- Entrepreneurs
- Technical Solutions Engineers
- Project Managers
- Product Managers
- Marketers
Programa - O que você aprenderá com este curso
Semana
11 hora para concluir
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 vídeos (Total 40 mín.), 1 leitura, 1 teste
6 videos
The Dominant Story of Business 6min
Four Flaws in the Dominant Story6min
The Fourth Flaw10min
The Global Financial Crisis5min
New Story is Emerging7min
1 leituras
About the Professor10min
1 exercício prático
Business in Society: The Problem10min
Semana
21 hora para concluir
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 vídeos (Total 47 mín.), 1 teste
7 videos
Corporate Philanthropy Current Issues 5min
Corporate Social Responsibility 7min
Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7min
The Environmental Crisis Argument 7min
The Shades of Green Argument8min
The Challenges of Environmentalism 5min
1 exercício prático
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society10min
Semana
32 horas para concluir
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 vídeos (Total 76 mín.), 1 teste
7 videos
It's Purpose, Not Profits 6min
The Interconnection and No Trade-off Principles 6min
The Friction Principle 6min
Examples of Creating Value for Stakeholders 17min
Conscious Capitalism 10min
Employee Engagement 17min
1 exercício prático
Creating Value for Stakeholders15min
Semana
41 hora para concluir
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 vídeos (Total 28 mín.), 1 teste
6 videos
Husk Power 2min
Maggie's Ethical Auto Repair 5min
Red Goat Records and Passion 4min
Can One Person Make a Difference? 5min
Summary and Next Steps 3min
1 exercício prático
Becoming a Stakeholder Entrepreneur10min
62%
comecei uma nova carreira após concluir estes cursos
45%
consegui um benefício significativo de carreira com este curso
Principais avaliações do Novos Modelos de Negócios na Sociedade
One of the most intriguing and thought-provoking courses I have ever done. I'm really pleased of finding and doing this course. It responds to my desire of doing good to society through business.
We had always wanted to kick start something here in Nigeria but needed a core training on what to do and how to go about it. I am excited because the course stated core practical examples .
Instrutores
R. Edward Freeman
University Professor; Elis and Signe Olsson Professor of Business AdministrationDarden School of Business
Sobre Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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