About this course: In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
Created by: University of Virginia
Taught by: R. Edward Freeman , University Professor; Elis and Signe Olsson Professor of Business Administration
Darden School of Business
| Commitment | 4 weeks of study, 1-2 hours/week |
| Language | English, Subtitles: Portuguese (Brazilian) |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 videos, 1 reading
- Reading: About the Professor
- Video: Business in Society: Course Overview
- Video: The Dominant Story of Business
- Video: Four Flaws in the Dominant Story
- Video: The Fourth Flaw
- Video: The Global Financial Crisis
- Video: New Story is Emerging
Graded: Business in Society: The Problem
WEEK 2
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 videos
- Video: Corporate Philanthropy History
- Video: Corporate Philanthropy Current Issues
- Video: Corporate Social Responsibility
- Video: Corporate Philanthropy and Corporate Social Responsibility: Next Steps
- Video: The Environmental Crisis Argument
- Video: The Shades of Green Argument
- Video: The Challenges of Environmentalism
Graded: Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society
WEEK 3
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 videos
- Video: The Emergence of a Stakeholder Approach to Business
- Video: It's Purpose, Not Profits
- Video: The Interconnection and No Trade-off Principles
- Video: The Friction Principle
- Video: Examples of Creating Value for Stakeholders
- Video: Conscious Capitalism
- Video: Employee Engagement
Graded: Creating Value for Stakeholders
WEEK 4
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 videos
- Video: Social Entrepreneurship to Stakeholder Entrepreneurship
- Video: Husk Power
- Video: Maggie's Ethical Auto Repair
- Video: Red Goat Records and Passion
- Video: Can One Person Make a Difference?
- Video: Summary and Next Steps
Graded: Becoming a Stakeholder Entrepreneur
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Coursework
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University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Great Course!
Ótimo curso, não me arrependo de nenhum curso que fiz no Coursera, foram bons investimentos!
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Excellent course of very good quality, only that the Spanish speaking people, Latin Americans and South Americans would appreciate if they were so gentle to translate your prestigious courses into the English language