In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
New Models of Business in Society
oferecido por
University of Virginia
Informações sobre o curso
4.6
543 classificações
O que você vai aprender
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
Habilidades que você terá
Business ModelManagementStakeholder TheoryEnvironmental EconomicsEntrepreneurship
Programa - O que você aprenderá com este curso
Semana
1Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 videos (Total 40 min), 1 leitura, 1 teste
6 videos
The Dominant Story of Business 6min
Four Flaws in the Dominant Story6min
The Fourth Flaw10min
The Global Financial Crisis5min
New Story is Emerging7min
1 leituras
About the Professor10min
1 exercício prático
Business in Society: The Problem10min
Semana
2Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 videos (Total 47 min), 1 teste
7 videos
Corporate Philanthropy Current Issues 5min
Corporate Social Responsibility 7min
Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7min
The Environmental Crisis Argument 7min
The Shades of Green Argument8min
The Challenges of Environmentalism 5min
1 exercício prático
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society10min
Semana
3Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 videos (Total 76 min), 1 teste
7 videos
It's Purpose, Not Profits 6min
The Interconnection and No Trade-off Principles 6min
The Friction Principle 6min
Examples of Creating Value for Stakeholders 17min
Conscious Capitalism 10min
Employee Engagement 17min
1 exercício prático
Creating Value for Stakeholders15min
Semana
4Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 videos (Total 28 min), 1 teste
6 videos
Husk Power 2min
Maggie's Ethical Auto Repair 5min
Red Goat Records and Passion 4min
Can One Person Make a Difference? 5min
Summary and Next Steps 3min
1 exercício prático
Becoming a Stakeholder Entrepreneur10min
Instrutores
R. Edward Freeman
University Professor; Elis and Signe Olsson Professor of Business AdministrationDarden School of Business
Sobre University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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