Informações sobre o curso: Neste curso discutiremos o surgimento de uma nova história sobre negócios. Essa nova história localiza os negócios dentro de uma estrutura social. Quase todas as empresas criam ou destroem valores para os 'stakeholders' - clientes, fornecedores, empregados, comunidades e sociedade, além dos acionistas e outros financiadores. Uma série de novos modelos de negócios pode ser construída a partir dessa ideia, tais como responsabilidade corporativa, filantropia, valor compartilhado e sustentabilidade. Os lucros e os valores criados para os 'stakeholders' andam juntos, e este curso explica como. A sessão final explora a ideia de como se tornar um empreendedor integrado aos 'stakeholders' e criar um negócio que gere dinheiro e faça do mundo um lugar melhor.
Desenvolvido por: University of Virginia
Ministrado por: R. Edward Freeman , University Professor; Elis and Signe Olsson Professor of Business Administration
Darden School of Business
| Compromisso | 4 horas de vídeos e perguntas |
| Idioma | English, Legendas: Portuguese (Brazilian) |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 videos, 1 leituras
- Reading: About the Professor
- Vídeo: The Dominant Story of Business
- Vídeo: Four Flaws in the Dominant Story
- Vídeo: The Fourth Flaw
- Vídeo: The Global Financial Crisis
- Vídeo: New Story is Emerging
Nota atribuída: Business in Society: The Problem
SEMANA 2
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 videos
- Vídeo: Corporate Philanthropy Current Issues
- Vídeo: Corporate Social Responsibility
- Vídeo: Corporate Philanthropy and Corporate Social Responsibility: Next Steps
- Vídeo: The Environmental Crisis Argument
- Vídeo: The Shades of Green Argument
- Vídeo: The Challenges of Environmentalism
Nota atribuída: Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society
SEMANA 3
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 videos
- Vídeo: It's Purpose, Not Profits
- Vídeo: The Interconnection and No Trade-off Principles
- Vídeo: The Friction Principle
- Vídeo: Examples of Creating Value for Stakeholders
- Vídeo: Conscious Capitalism
- Vídeo: Employee Engagement
Nota atribuída: Creating Value for Stakeholders
SEMANA 4
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 videos
- Vídeo: Husk Power
- Vídeo: Maggie's Ethical Auto Repair
- Vídeo: Red Goat Records and Passion
- Vídeo: Can One Person Make a Difference?
- Vídeo: Summary and Next Steps
Nota atribuída: Becoming a Stakeholder Entrepreneur
Perguntas frequentes
Como funciona
Coursework
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Desenvolvedores
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
Classificações e avaliações
Excelente curso.
Great training, with a complete new perspective for me. Thank you!
Time to do it real in our professional and personal lives!
The content was decent and interviews were a great motivation. Some more lectures with more interviews from the sustainable business leaders would be a great addition to the course.
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Great course. I really liked it.