In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
oferecido por
Novos Modelos de Negócios na Sociedade
Universidade da VirgíniaInformações sobre o curso
Resultados de carreira do aprendiz
67%
50%
O que você vai aprender
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
Habilidades que você terá
Resultados de carreira do aprendiz
67%
50%
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - O que você aprenderá com este curso
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
Avaliações
Principais avaliações do NOVOS MODELOS DE NEGÓCIOS NA SOCIEDADE
Nice Course..The way of delivering and passion of the professor for inspiring students is excellence.. it helps me to think in a better way about business & Got lot of Insights ...Thank u Professor
It was nice to know different ways through which a potential entrepreneur can contribute to the society. I really liked the way Prof. Edward Freeman explained by giving numerous examples. Thank you!
this course helped me to understand various new models of business in society ,and i got motivate from this course now i will put my first step towards business,thanks to professor R.Edward Freeman
An amazing course. Absolutely loved how the professor actually engages with the students even when they are not present face-to-face. The interviews and examples given are excellent and relevant.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.
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