Created by:  University of Virginia, BCG

  • Jean Manuel Izaret

    Taught by:  Jean Manuel Izaret, Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice


  • Ronald T. Wilcox

    Taught by:  Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

    Marketing

  • Thomas Kohler

    Taught by:  Thomas Kohler, Associate Director, Pricing

    Marketing, Sales & Pricing Practice
Basic Info
LevelIntermediate
Commitment4 weeks of study, 4-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.5 stars
Average User Rating 4.5See what learners said
Syllabus

FAQs
How It Works
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados
Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Creators
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
BCG
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit bcg.com.
Pricing
Comprar curso
Accede a los materiales del curso

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Accede a los materiales con calificación

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Recibe una calificación final

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Obtén un Certificado de curso para compartir

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Ratings and Reviews
Rated 4.5 out of 5 of 22 ratings

I really appreciate instructors for their hard work and dedication for sharing the material. This course summarizes the previous three courses and brings the concepts all together. Tons of practical examples. I highly recommend this course.

Excellent business and application oriented course

Just superb. One of the best MOOCs ever.

I think that this case is nice, but we should have more exercises do practice on them!