Debrief: Learning about the Market Using Conjoint Analysis

Do curso por Universidade da Virgínia
Pricing Strategy in Practice
42 ratings
Universidade da Virgínia
42 ratings
Curso 4 de 4 em Specialization Pricing Strategy Optimization
Na lição
Customer Value and Conjoint Analysis

Conheça os instrutores

  • Jean Manuel Izaret
    Jean Manuel Izaret
    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Ronald T. Wilcox
    Ronald T. Wilcox
    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
  • Thomas Kohler
    Thomas Kohler
    Associate Director, Pricing
    Marketing, Sales & Pricing Practice