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Voltar para Cost and Economics in Pricing Strategy

Comentários e feedback de alunos de Cost and Economics in Pricing Strategy da instituição Universidade da Virgínia

452 classificações
93 avaliações

Sobre o curso

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Melhores avaliações


May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.


Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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51 — 75 de {totalReviews} Avaliações para o Cost and Economics in Pricing Strategy

por Karene D

Apr 24, 2017

Insightful course that provided a concise overview of pricing strategies.

por Felipe O H

Sep 13, 2018

I loved the course, it is both a theoretical and applied sound program.

por Evgeny L

Aug 31, 2018

Great course. Strong theoretical base linked with practical exercises

por chintamani M

Feb 02, 2020

excellent course and directly applicable for my current pricing job

por Artsiom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

por Luis S

Aug 20, 2019

Is a good course that give you a large view abut pricing.

por Soren A G

Mar 24, 2018

Excellent program. Well delivered and really interesting.

por Shubham M

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

por Danilo C P

Apr 26, 2017

Great course, with really insightfull topics.

por Mohammad N

May 11, 2020

One of the best courses.

Thanks a lot :)

por MA Y

Apr 03, 2020

Very helpful when making price decisions

por jaysheel s

Sep 08, 2017

Excellent course and excellent material.

por Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

por Sanjay K

Aug 11, 2017

Great Course, Thank you Darden and BCG!!


Jul 31, 2017

Excellent Course for beginners.

por Jeevan J A

Jul 13, 2017

Offers great conceptual clarity

por Samay G

May 03, 2018

Very informative and practical

por Aansa L

Apr 28, 2020

Highly recommended course 👍

por Luca A S

Apr 16, 2020

interesting well prepared!

por Felipe P

May 27, 2020

Excellent course.

por Gurpreet A

Apr 11, 2020

Fantastic course


Dec 24, 2017

excelent courses

por Akshat J

May 24, 2017

Great Course!!


Oct 10, 2018



May 09, 2020

nice content