Welcome to this project-centered course. By completing the four prerequisite courses, you are now ready to bring together all that you have learned and apply it to develop a product from charter to user testing. To get started, read the course overview and introduce yourself to your classmates. Next, watch the "Welcome and Getting Started" video lecture and then get to work developing your positioning statement. We've included some optional review videos to guide you through the process. Post in the discussion forums your Positioning Statement--then take some time to read through your peers' posts and give feedback.

Welcome to Week 2. This week you'll work on getting a baseline on your personas and discovery plan. Submit this by the end of the week to get (and give) feedback to help improve your final product. If you want to accelerate your learning, go ahead and get started on user interviews and set up a few Google AdWords.

Welcome to Week 3. This week, you'll continue working on persona development by interviewing at least three people. As you process the transcripts, look for key learnings and share these in the discussion forum, noting how these interviews impact your direction and point of view. If you want to accelerate your learning, interview at least three more learners and complete a "Day in the Life".

Welcome to Week 4! This week, you're ready work on Milestone 4: Design experiments to test your value proposition. This is an intensive--and exciting--week as you'll get to actually run your tests. Spending around 5 hours probably means just testing your experiment design once. That's fine--that's a great accomplishment! After that, you'll have a solid idea of how to proceed and generally how to test motivation. You'll post your experiment design for peer review and then let the group know how it went in the discussions.