Voltar para Trademark Law
Comentários e feedback de alunos de Trademark Law da instituição Universidade da Pensilvânia
174 classificações
Sobre o curso
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace.
We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.
Melhores avaliações
RM
28 de ago de 2019
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
DB
23 de ago de 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
Filtrar por:
26 — 32 de 32 Avaliações para o Trademark Law
por Mahsan G
•24 de set de 2021
the best one
por Juan C T C
•12 de jul de 2020
excellent
por hindu m C s j a o
•26 de jun de 2020
brilliant
por Tonya S W
•31 de mar de 2020
Thank you
por Ikioo M
•28 de jun de 2021
Great
por Katja R
•30 de mar de 2020
top!
por Khushi K
•17 de abr de 2020
good course
Coursera Footer
© 2022 Coursera Inc. Todos os direitos reservados.
