The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Este curso faz parte do Programa de cursos integrados Direito de propriedade intelectual
Trademark Law
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Informações sobre o curso
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O que você vai aprender
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Habilidades que você terá
MarketingBrand ManagementStrategic PlanningValue Proposition
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Prazos flexíveis
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Aprox. 10 horas para completar
Sugerido: 4 weeks of study, 3-4 hours/week
Inglês
Legendas: Inglês
Programa - O que você aprenderá com este curso
4 horas para concluir
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
4 horas para concluir
5 vídeos (Total 30 mín.), 5 leituras, 4 testes
5 videos
Introduction2min
The Policy Behind Trademarks7min
What Can Qualify as a Trademark?3min
Trademark vs. Other Important Company Identifiers6min
Designations That Cannot be Trademarked9min
5 leituras
Pre-Course Survey (Optional)10min
Trademark Overview45min
Examples of the Universe of Possible Trademarks15min
Contrasting Trademarks to Company Registrations and Domain Names25min
Limits on Trademark Protection45min
4 exercícios práticos
Practice Quiz4min
Practice Quiz4min
Practice Quiz4min
Graded Quiz10min
2 horas para concluir
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
2 horas para concluir
6 vídeos (Total 33 mín.), 4 leituras, 6 testes
6 videos
The Importance of Enforceability2min
Can You "Fix" a Descriptive Mark?4min
Should You Search a Potential Mark?7min
Designing a Clearance Search4min
Interpreting the Search Results7min
4 leituras
Different Perspectives on What Makes a Good Trademark45min
Introduction to Secondary Meaning10min
How to Search10min
Optional Reading: Non-Legal Considerations10min
6 exercícios práticos
Practice Quiz2min
Practice Quiz6min
Practice Quiz4min
Practice Quiz4min
Practice Quiz4min
Graded Quiz15min
3 horas para concluir
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
3 horas para concluir
5 vídeos (Total 30 mín.), 2 leituras, 6 testes
5 videos
When Are You Ready to File an Application?6min
Filing a Federal Trademark Application Part 15min
Filing a Federal Trademark Application Part 24min
What Happens After the Application is Filed?5min
2 leituras
Overview of the Registration Process1h
Overview of the Process After Filing10min
6 exercícios práticos
Practice Quiz8min
Practice Quiz6min
Practice Quiz6min
Practice Quiz
Practice Quiz10min
Graded Quiz20min
5 horas para concluir
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
5 horas para concluir
4 vídeos (Total 42 mín.), 4 leituras, 4 testes
4 videos
Policing and Maintenance Part 19min
Policing and Maintenance Part 211min
Addressing Trademark Infringement13min
4 leituras
Optional Reading: Safeguarding Your Trademark45min
Discovering Infringement45min
Concluding Thoughts10min
Post-Course Survey (Optional)10min
3 exercícios práticos
Practice Quiz6min
Practice Quiz6min
Practice Quiz2min
Principais avaliações do Trademark Law
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
Sobre Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Sobre Programa de cursos integrados Direito de propriedade intelectual
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
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