The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Este curso faz parte do Programa de cursos integrados Direito de propriedade intelectual
oferecido por
Programa de cursos integrados Direito de propriedade intelectualUniversidade da PensilvâniaInformações sobre o curso
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Aprox. 19 horas para completar
Inglês
Legendas: Inglês
O que você vai aprender
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Habilidades que você terá
MarketingBrand ManagementStrategic PlanningValue Proposition
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 19 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - O que você aprenderá com este curso
5 horas para concluir
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
5 horas para concluir
5 vídeos (Total 30 mín.), 5 leituras, 4 testes
5 horas para concluir
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
5 horas para concluir
6 vídeos (Total 33 mín.), 4 leituras, 6 testes
4 horas para concluir
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
4 horas para concluir
5 vídeos (Total 30 mín.), 2 leituras, 6 testes
5 horas para concluir
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
5 horas para concluir
4 vídeos (Total 42 mín.), 4 leituras, 4 testes
Avaliações
Principais avaliações do TRADEMARK LAW
por RM28 de Ago de 2019
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
por DB23 de Ago de 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
por CH16 de Jul de 2019
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
por IG25 de Jun de 2020
Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law
Sobre Programa de cursos integrados Direito de propriedade intelectual
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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