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Voltar para The Nuts and Bolts of Public Relations

Comentários e feedback de alunos de The Nuts and Bolts of Public Relations da instituição Universidade do Colorado em Boulder

Sobre o curso

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals....
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