Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Este curso faz parte do Programa de cursos integrados Real-World Product Management
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Programa de cursos integrados Real-World Product ManagementAdvancing Women in TechInformações sobre o curso
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Prazos flexíveis
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
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Curso 1 de 4 no
Nível iniciante
Aprox. 16 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
O que você vai aprender
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Habilidades que você terá
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 1 de 4 no
Nível iniciante
Aprox. 16 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Advancing Women in Tech
AWIT, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIT proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
Programa - O que você aprenderá com este curso
2 horas para concluir
Insist on the Highest Standards
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. AWIT and AWS are two such organizations that insist on the highest standards. Join us on this Coursera Specialization as we raise the bar of PM education!
2 horas para concluir
7 vídeos (Total 47 mín.), 2 leituras, 1 teste
5 horas para concluir
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
5 horas para concluir
9 vídeos (Total 45 mín.)
4 horas para concluir
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
4 horas para concluir
8 vídeos (Total 38 mín.), 1 leitura, 4 testes
5 horas para concluir
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
5 horas para concluir
14 vídeos (Total 83 mín.), 1 leitura, 5 testes
Avaliações
- 5 stars69,11%
- 4 stars20,84%
- 3 stars5,01%
- 2 stars3,08%
- 1 star1,93%
Principais avaliações do THE BUSINESS OF PRODUCT MANAGEMENT I
por UT29 de jun de 2022
I have started a new role as a product manager, and this course has been amazing in helping me through the steep initial learning curve of my new job. Thanks a lot Nancy and AWIT!
por AF21 de jun de 2022
The content of the course was concise and to the point, and I did learn a great deal. One thing I would say is the test questions need to be more concise and on topic.
por AA30 de jan de 2021
A broad yet detailed dive into the required fundamentals of Product Management. I highly recommend this course whether you are a beginner or a seasoned PM looking to refine fundamentals.
por EB24 de abr de 2022
I've been really happy with this course so far. The assignments take some effort, but are clear and doable. I'm excited to keep working and learning more!
Sobre Programa de cursos integrados Real-World Product Management
Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.
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