The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success.
oferecido por
Programa de cursos integrados Strategic Technology ManagementUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-ChampaignInformações sobre o curso
5.386 visualizações recentes
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível intermediário
Business work experience (1-2 years minimum) or knowledge about new technologies and innovation
Aprox. 12 horas para completar
Inglês
Legendas: Inglês
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
Skills, knowledge and strategies to analyze business situations and develop strategic responses in highly innovative and fast-moving businesses.
Habilidades que você terá
- R&D Management
- Business Strategy
- Product Management
- Innovation Management
- Strategic Management
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível intermediário
Business work experience (1-2 years minimum) or knowledge about new technologies and innovation
Aprox. 12 horas para completar
Inglês
Legendas: Inglês
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Business
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Programa - O que você aprenderá com este curso
3 horas para concluir
MODULE 1: LIFE CYCLES OF INNOVATION
In this module, we will focus on the fundamentals of how innovation creates regular patterns in industries and markets over time.
3 horas para concluir
11 vídeos (Total 65 mín.), 4 leituras, 2 testes
2 horas para concluir
MODULE 2: TECHNOLOGICAL DISRUPTION
In this module, we will understand the fascinating phenomenon of technological disruption – why is it that well-established leading companies are (sometimes) threatened and displaced when they face a new emerging technology?
2 horas para concluir
8 vídeos (Total 63 mín.), 2 leituras, 1 teste
5 horas para concluir
MODULE 3: BUSINESS MODEL INNOVATION
In this module, we will engage in a detailed discussion on business models and the various components of a business model.
5 horas para concluir
11 vídeos (Total 76 mín.), 3 leituras, 2 testes
2 horas para concluir
MODULE 4: STANDARDS AND PLATFORMS
In this module, we explore a major new development in the technology-led business landscape: the emergence of competition based on standards and platforms.
2 horas para concluir
8 vídeos (Total 66 mín.), 4 leituras, 1 teste
Sobre Programa de cursos integrados Strategic Technology Management
The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include:
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao estudante.
