The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success.
Este curso faz parte do Programa de cursos integrados Strategic Technology Management
oferecido por


Informações sobre o curso
Business work experience (1-2 years minimum) or knowledge about new technologies and innovation
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
Skills, knowledge and strategies to analyze business situations and develop strategic responses in highly innovative and fast-moving businesses.
Habilidades que você terá
- R&D Management
- Business Strategy
- Product Management
- Innovation Management
- Strategic Management
Business work experience (1-2 years minimum) or knowledge about new technologies and innovation
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessPrograma - O que você aprenderá com este curso
MODULE 1: LIFE CYCLES OF INNOVATION
MODULE 2: TECHNOLOGICAL DISRUPTION
MODULE 3: BUSINESS MODEL INNOVATION
MODULE 4: STANDARDS AND PLATFORMS
Sobre Programa de cursos integrados Strategic Technology Management

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