New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Comercialização de Tecnologia, Parte 1: Formação de Ideia Sistema de Filtragem
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Universidade de Rochester
Programa - O que você aprenderá com este curso
Semana
13 horas para concluir
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
12 vídeos (total de (Total 96 mín.) min), 1 leitura, 2 testes
12 videos
Intro to the Course 10min
Welcome to the Revolution 16min
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences 8min
Interview with Duncan Moore, Vice Provost for Entrepreneurship 10min
Innovation Creed Books 5min
Dimensions around Innovation: Setting, Scope, Change 10min
Dimensions around Innovation: Technology 6min
Dimensions around Innovation: Integration5min
Dimensions around Innovation: Reach 3min
Personal Drivers: Your Innovation Creed9min
Team Creed 4min
Instructions for Week #1 Assignment4min
1 leituras
The TEAM Program10min
2 exercícios práticos
Exam for Week 140min
Innovation Creed Assignment12min
Semana
22 horas para concluir
Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult
6 vídeos (total de (Total 58 mín.) min), 1 teste
6 videos
Top Challenges That Stunt Commercialization: #3 -‐ #7 7min
Top Challenges That Stunt Commercialization: #8 -‐ #16 10min
Questions That Uncover These Challenges 8min
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 9min
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 13min
1 exercício prático
Exam for Week 240min
Semana
31 hora para concluir
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
10 vídeos (total de (Total 66 mín.) min), 1 teste
10 videos
Intro to Week #32min
Perfect Answers to the World’s Perfect Idea 9min
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 6min
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 7min
Test the Filter 5min
Idea Filter Books 5min
Medical Devices10min
Week 3 Assignment Part 19min
Idea Filter for Radical Invention 5min
Week 3 Assignment Part 2 3min
1 exercício prático
Idea Filter Assignment12min
Semana
42 horas para concluir
Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
12 vídeos (total de (Total 92 mín.) min), 1 teste
12 videos
Intro to Week #4 5min
Life-Style Vs Investable/Scalable Innovation 6min
Social Entrepreneurship7min
Radical vs Incremental Innovation 15min
Using the Filter: Green Crayon Filtering 7min
Hypothetical Idea Being Scored 10min
Using the Filter to Rate a Collection of Ideas 11min
David Chauncey: Introduction & Filter Set Up11min
David Chauncey: Corporate Business Development 4min
David Chauncey: Rendering the Possibilities 5min
David Chauncey: Sales Calls and the Back of an Envelope6min
Closing Message 45s
1 exercício prático
Exam for Week 440min
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Melhores avaliações
It is a great course to take for anyone who is active in field of technology commercialization.
Proved to be very useful for me personally. Would be great to see part 2 now!
Instrutores
Mark Wilson
Lecturer in EntrepreneurshipSimon Business School
Sobre Universidade de Rochester
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
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