Lesson 2-4.1 Bottom-Up Immersion and Emersion

From the course by University of Illinois at Urbana-Champaign
Sustainable Innovation for Subsistence Marketplaces
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University of Illinois at Urbana-Champaign
17 ratings
Course 1 of 7 in the Specialization Global Challenges in Business
From the lesson
Module 2: Bottom-Up Immersion and Emersion
In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.

Meet the Instructors

  • Madhu Viswanathan
    Madhu Viswanathan
    Diane and Steven N. Miller Professor in Business
    Department of Business Administration