Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
Este curso faz parte do Programa de cursos integrados E-Marketing
oferecido por


Informações sobre o curso
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Habilidades que você terá
- Landing Page
- Marketing
- ad campaigns
- Search Engine Marketing
- PPC
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Introduction to Search Engine Marketing
Pay-Per-Click (PPC) and Search Engine Optimization (SEO)
Landing Pages
Conversion and Retention
Avaliações
- 5 stars76%
- 4 stars20%
- 3 stars2,66%
- 1 star1,33%
Principais avaliações do STRATEGIES FOR CONVERTING AND RETAINING CUSTOMERS ONLINE
So far the content has been easy to follow and interesting for beginners. I am happy with the course work.
I've learned a lot through this course. 100% helpful in the real world.
This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.
Sobre Programa de cursos integrados E-Marketing

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