Informações sobre o curso
48,000 visualizações recentes

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 27 horas para completar

Sugerido: 4 weeks, 5-8 hours/week...

Inglês

Legendas: Inglês, Francês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 27 horas para completar

Sugerido: 4 weeks, 5-8 hours/week...

Inglês

Legendas: Inglês, Francês

Os alunos fazendo este Course são

  • Marketing Specialists
  • Product Managers
  • Business Developers
  • Editors
  • Entrepreneurs

Programa - O que você aprenderá com este curso

Semana
1
4 horas para concluir

Module 1: Technological Innovation

16 vídeos (Total 80 mín.), 20 leituras, 5 testes
16 videos
Entrepreneurship and economic growth3min
The economic impact of Technological and Organizational Innovation5min
The uneven economic impact of technological change6min
The impact of technological change on industry6min
Innovation through additive manufacturing processes4min
Innovation as a business model6min
Getting outside help1min
Sources of Innovation6min
Individual Creativity The iBOT and Segway6min
Individual Creativity meets Business Sense3min
Organizational Creativity6min
Culture in start-ups versus large firms2min
Outside sources of ideas5min
Locating your firm6min
Two opinions on where to locate1min
20 leituras
Course Information and Syllabus5min
About this lesson and useful definitions2min
Buddy Burke and Reza Malekzadeh on the importance of entrepreneurship1min
Increasing innovation in Africa4min
Relation to textbook2min
About this lesson & Useful definitions for this lesson2min
Debrief: Making cheap office buildings using additive manufacturing5min
The Success of the iPad2min
Debrief: Why iPAD was successful when Newton was not3min
Case study on Reverse Engineering3min
About this lesson & Useful definitions for this lesson1min
Views on getting help from others1min
Interview with Dean Kamen by Steven Colbert6min
Segway and P.U.M.A. launch5min
About this lesson & Useful definitions for this lesson3min
Ford Pinto3min
About culture in start-ups versus large firms1min
Two opinions on where to locate1min
Key Lessons Module 15min
References and Additional Readings for Module 110min
5 exercícios práticos
Practice quiz #16min
Is reverse engineering legal?2min
Practice quiz # 28min
Practice quiz # 36min
Graded Quiz Module 120min
Semana
2
4 horas para concluir

Module 2: Types and Patterns of Innovation

11 vídeos (Total 61 mín.), 13 leituras, 6 testes
11 videos
Radicalness of Innovation in Tennis Racquet Designs7min
Component vs. Architectural Innovations7min
Technology S-curves4min
Disruptive Technologies -Xerox5min
More on Technology S-curves6min
Segment Zero5min
Technology cycles5min
Technology and Industry Evolution6min
Which company is likely to develop new technologies?4min
Modern day industries - are they different?2min
13 leituras
About this lesson & Useful definitions for this lesson2min
The Perfect Thing!30min
Why knowing these types of innovation matter for you3min
About this lesson & Useful definitions for this lesson2min
Additional Reading: The "Sailing Ship" effect2min
Case study: Automobile industry in the US5min
About this lesson & Useful definitions for this lesson3min
Article by Kenneth Simons: Shakeouts, Innovation, and Industrial Strategy and Policy40min
Examples of Industries with massive shake-outs3min
About this lesson1min
Modern day industries - are they different?2min
Key Lessons Module 210min
References and Additional Readings for Module 210min
6 exercícios práticos
Practice quiz: The Perfect Thing16min
Practice Quiz #45min
Practice Quiz # 56min
Practice Quiz #66min
Exercise: E-commerce revolution12min
Graded Quiz Module 230min
Semana
3
5 horas para concluir

Module 3: Increasing Returns

10 vídeos (Total 60 mín.), 16 leituras, 7 testes
10 videos
The rise of Microsoft and an open innovation strategy6min
Increasing Returns - The Learning Curve6min
Ford's 1936 Assembly Line6min
Increasing Returns – more on the learning curve6min
Increasing Returns –the learning curve and pricing5min
Increasing returns - Network externalities5min
Standardization7min
Get big fast and outcomes of standards battles6min
Outcomes based on standalone and network value6min
16 leituras
About this lesson1min
The rise of Microsoft10min
Letter from Bill Gates to John Sculley10min
About this lesson & Useful Definitions3min
Ford's Moving Assembly Line3min
About this lesson1min
Debrief of Learning curve exercise10min
Activity: The learning curve in your target industry10min
About this lesson1min
Useful Definitions10min
About this lesson1min
Netscape Navigator and Get Big Fast10min
Another example of a standard battle1min
Key Lessons Module 36min
References and Additional Readings for Module 310min
Peer Reviews Overview: Qualities of strong feedback10min
6 exercícios práticos
Practice Quiz #76min
Learning curve-Quiz22min
Practice Quiz #85min
Practice Quiz # 97min
Are Winner-Takes-All markets good for consumers?3min
Graded Quiz Module 320min
Semana
4
5 horas para concluir

Module 4: Timing of Entry and Protecting Innovation

10 vídeos (Total 62 mín.), 12 leituras, 8 testes
10 videos
First Mover and Late Mover Advantages7min
Factors influencing optimal timing of entry7min
Protecting Innovation8min
Alternatives to Legal Rights6min
Trade Secrets, Copyrights, and Trademarks8min
Patents6min
Cooperating or competing with incumbent firms7min
Negotiating with large firms and investors1min
Conclusion1min
12 leituras
About this lesson1min
List of True First Movers and Notable Followers2min
Tellis and Golder: First to market, first to fail? Real causes of enduring market leadership20min
About this lesson1min
Hydrogen Cars3min
Ballard Power2min
About this lesson2min
About this lesson1min
The product market and the market for ‘ideas’: commercialization strategies for technology entrepreneurs1h
Dalton Caldwell on negotiating with large firms and investors1min
Key Lessons Module 45min
References and Additional Readings Module 41min
7 exercícios práticos
Major reasons for enduring market leadership2min
Practice Quiz #105min
Practice Quiz #113min
Do they infringe copyright law?2min
Guess the Sound / Trademark12min
Practice Quiz #122min
Graded Quiz Module 420min
4.7
11 avaliaçõesChevron Right

Principais avaliações do Strategic Management of Innovation

por ABMar 27th 2019

Excellent materials, well-chosen exercises and evaluations. The professor was engaging and clear. I would recommend.

por MMay 25th 2019

It explores extremely interesting and useful insights for those looking for professional development

Instrutores

Avatar

Thomas ASTEBRO

Academic Director MSIE, Professor of Strategy and Entrepreneurship
Economics - Decision Science

Comece a trabalhar rumo ao seu mestrado

Este curso é parte da graduação 100% on-line MSc in Innovation and Entrepreneurship da HEC Paris. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Sobre Programa de cursos integrados Gestão da inovação e Design Thinking

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
Gestão da inovação e Design Thinking

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.