Informações sobre o curso

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This course weds business strategy with the principles of microeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 35 horas para completar

Sugerido: 11 weeks of study, 2-3 hours a week...

Inglês

Legendas: Inglês

Os alunos fazendo este Course são

Customer Service Agents
HR Specialists
Account Managers
Data Analysts
Accountants

Os alunos fazendo este Course são

Customer Service Agents
HR Specialists
Account Managers
Data Analysts
Accountants

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 35 horas para completar

Sugerido: 11 weeks of study, 2-3 hours a week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana

1

3 horas para concluir

Introduction to Microeconomics for Managers

8 vídeos (Total 77 mín.), 2 leituras, 1 teste

8 videos

Microeconomics for Managers: Introduction5min

Intro to UCI's Power of Microeconomics15min

An Intro to Microeconomics for Managers6min

Microeconomics in Our Everyday Business & Personal Lives12min

Microeconomics Defined; Major Economic Models7min

The Scarcity Problem; Three Basic Questions Every Nation Must Answer6min

The Production Possibilities Frontier & Opportunity Costs9min

The Fundamental Concepts of Microeconomics & Course Overview12min

2 leituras

Syllabus10min

Weekly Topics1h

1 exercício prático

Lesson 115min

Semana

2

2 horas para concluir

Supply and Demand

5 vídeos (Total 51 mín.), 1 leitura, 1 teste

5 videos

The Law of Demand, Income-Substitution Effects, and Demand Curve Shift Factors14min

Change in Demand vs. Change in Quantity Demanded; The Market Demand and Supply Curves; Supply Curve Shift Factors11min

Equilibrium; Price Effects of Supply and Demand Curve Shifts11min

Price Effects of Supply and Demand; Curve Effects5min

Supply & Demand Analysis in Business Action7min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 2 Quiz15min

Semana

3

2 horas para concluir

An Introduction to Consumer Theory

7 vídeos (Total 52 mín.), 1 leitura, 1 teste

7 videos

An Introduction to Consumer Theory4min

Consumer Choice; Cardinal vs. Ordinal Utility; Marginal vs. Total Utility; Downward Sloping Demand9min

Consumer Optimization; The Equimarginal Principle; Nominal vs. Real Income; Income and Substitution Effects10min

Demand Price Elasticity; The "Units of Measure" and "Choice of Units" Problems; Price Elasticity Formula7min

Elastic, Unit Elastic, and Inelastic Demand; Demand Price Elasticity Determinants8min

Price Elasticity and Total Revenue; Pricing and Marketing Strategies8min

Strategic Marketing and Microeconomics3min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 315min

Semana

4

2 horas para concluir

Production Theory

7 vídeos (Total 60 mín.), 1 leitura, 1 teste

7 videos

Overview of Production Theory and the Production Function8min

Average, Marginal, Variable, and Total Costs; The Marginal Product and Law of Diminishing Return9min

Marginal Cost; The AFC, ATC, and AVC Curves6min

Long Run Cost Analysis and Economies of Scale7min

Diseconomies of Scale; Minimum Efficient Scale; Natural Monopoly; The Structure-Conduct-Performance Paradigm11min

Accounting vs. Economic Profits8min

The Law of Supply; The Price Elasticity of Supply; An Overview of Operations and Supply Chain Management8min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 415min

Semana

5

2 horas para concluir

Perfect Competition

7 vídeos (Total 67 mín.), 1 leitura, 1 teste

7 videos

Overview of Industry Structure, Conduct, and Performance5min

Assumptions of Perfect Competition; The P=MR Condition11min

Market Failures that Lead to Imperfect Competition; Externalities and the Public Goods Problem5min

Pricing and Production Rules; P=MR=MC; The Shutdown Rule13min

Long Run Equilibrium; Normal or Zero Economic Profits10min

Allocative vs. Productive Efficiency; Pareto Optimality; Consumer and Producer Surplus and Deadweight Loss12min

Efficiency vs. Equity; Normative vs. Positive Analysis7min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 515min

Semana

6

2 horas para concluir

Monopoly and Monopolistic Competition

6 vídeos (Total 56 mín.), 1 leitura, 1 teste

6 videos

Why Study Imperfect Competition?6min

Regulating Natural Monopoly; The P=AC Rule; X-efficiency Under Cost-Plus Pricing; Schumpeter’s Argument for Monopoly12min

Monopoly Defined and Monopoly’s Pricing Rule5min

Monopolistic Competition; Product Differentiation15min

Market Conduct Under Monopolistic Competition10min

An Introduction to Management Strategy6min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 615min

Semana

7

2 horas para concluir

Oligopoly and Strategic Management

6 vídeos (Total 57 mín.), 1 leitura, 1 teste

6 videos

Oligopoly Defined; Strategic Interactions and Mutual Dependence Recognized7min

Major Sources of Oligopoly11min

Market Power and Action; Cooperative vs. Non-Cooperative Behavior; Explicit Collusion8min

Tacit vs. Explicit Collusion; Forms of Tacit Collusion; Models of Oligopoly Conduct4min

Joint Profit Maximization Model; Why Cartels Can Fail; Price Leadership Model8min

Game Theory and the Prisoner’s Dilemma; The Payoff Matrix; The Nash Equilibrium15min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 715min

Semana

8

2 horas para concluir

Strategic Capital Finance

7 vídeos (Total 60 mín.), 1 leitura, 1 teste

7 videos

Capital Analysis in the Real World; Big Questions of Corporate Finance6min

Three Categories of Capital Goods; Interest Rate Defined; Rate of Return6min

Depreciation; Theory of Loanable Funds; Two Interest Rate Functions6min

How Shifts in Demand and Supply Affect Interest Rates; Investment Analysis Over Time; Net Present Value; Perpetuities9min

NPV In the Real World; NPV Equations7min

Interest Rates In The Real World; Factors Determining Interest Rates6min

The Capital Asset Pricing Model16min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 815min

Semana

9

2 horas para concluir

Land, Labor, and Organizational Behavior

10 vídeos (Total 70 mín.), 1 leitura, 1 teste

10 videos

The Big Questions; Key Concepts of Organizational Behavior9min

The Wage Rate, Unions, and Monopsony4min

The Derived Demand for Labor; The Marginal Productivity Theory of Resource Demand; The Profit Maximizing Rule; MRC=MRP11min

Wages and Productivity; Wages and Product Prices; The Backward Bending Curve5min

Wages in Imperfectly Competitive Labor Markets; Company Town Monopsony; Labor Union Monopoly6min

Factors Affecting Wage Differentials; Compensating Differentials; Quasi-rents; Human Capital5min

How Land is Priced; Rent Versus Economic Rent5min

The "Corn Wars" and Theory of Ricardian Rents; Property Rights5min

Henry George’s Land Tax; Tax Incidence Analysis8min

Determinants of the Price of Land and Rents; Rent Seeking7min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 915min

Semana

10

2 horas para concluir

Public Goods, Externalities, and Income Redistribution

9 vídeos (Total 69 mín.), 1 leitura, 1 teste

9 videos

The Logic of Government Intervention4min

Public vs. Private Goods; Non-rival Consumption; Non-excludability; Free Rider Problem9min

Economic Efficiency and Public Goods; Market Demand for Public Goods8min

Benefit-Cost Analysis and the Decision Rule4min

Negative and Positive Externalities10min

Correcting Market Failures; Pigovian Taxes and Subsidies, Direct Regulation, Lawsuits, Coase Theorem9min

Direct Government Intervention; Pigovian Taxes and Subsidies; Internalizing Externalities7min

Wealth, Poverty, and the Redistribution of Income; Progressive, Proportional, and Regressive Taxes6min

Public Choice, Median Voter Model, and Paradox of Voting8min

1 leituras

Weekly Topics1h

1 exercício prático

Lesson 1015min

Semana

11

2 horas para concluir

Finals Week

1 teste

1 exercício prático

Final Exam2h

Instrutores

Dr. Peter Navarro

Professor

Paul Merage School of Business

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.

Strategic Business Management - Microeconomics

100% online

Prazos flexíveis

Nível iniciante

Aprox. 35 horas para completar

Inglês

100% online

Prazos flexíveis

Nível iniciante

Aprox. 35 horas para completar

Inglês

Programa - O que você aprenderá com este curso

Introduction to Microeconomics for Managers

Supply and Demand

An Introduction to Consumer Theory

Production Theory

Perfect Competition

Monopoly and Monopolistic Competition

Oligopoly and Strategic Management

Strategic Capital Finance

Land, Labor, and Organizational Behavior

Public Goods, Externalities, and Income Redistribution

Finals Week

Principais avaliações do Strategic Business Management - Microeconomics

Instrutores

Dr. Peter Navarro

Sobre Universidade da Califórnia, Irvine

Perguntas Frequentes – FAQ