Informações sobre o curso

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Resultados de carreira do aprendiz

50%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 15 horas para completar
Inglês
Legendas: Inglês

Resultados de carreira do aprendiz

50%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 15 horas para completar
Inglês
Legendas: Inglês

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ESSEC Business School

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

6 horas para concluir

Introduction and step 1 : Define the analysis framework

6 horas para concluir
11 vídeos (Total 54 mín.), 16 leituras, 1 teste
11 videos
It's all about the story11min
One slide, One idea4min
A picture is worth a thousand words5min
Recital M5 - How to present your findings10min
Wrap-up: Reporting your results4min
How to create value from data? - Fabrice Marque2min
Wrap up - Mickael Svilar1min
Data exploration is an iterative process - Nicolas Glady4min
Analytics exploration - Oonagh O’Shea & Noelle Doody4min
Wrap up & Capstone guidelines - Nicolas Glady2min
16 leituras
Objective of the capstone10min
Datasets used for the capstones10min
Example deliverable 110min
Example: Final deliverable10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Optional ungraded peer review information10min
Semana
2

Semana 2

2 horas para concluir

Required assignement 1: Define the analysis framework

2 horas para concluir
1 leitura
1 leituras
Assignment:Define the analysis framework.10min
20 minutos para concluir

Required feed back on Delivery 1:Define the analysis framework and preparation of deliverable 2

20 minutos para concluir
2 leituras
2 leituras
This week is dedicated to the required feed back on deliverable 1>>10min
Prepare deliverable 2: Present the intermediary outputs and adjustments to the analysis framework10min
Semana
3

Semana 3

2 horas para concluir

Practice for Deliverable 2

2 horas para concluir
1 leitura
1 leituras
Optional delivery 2: Present the intermediary outputs and adjustments to the analysis framework10min
Semana
4

Semana 4

2 horas para concluir

Required assignement 2: Present the intermediary outputs and adjustments to the analysis framework

2 horas para concluir
20 minutos para concluir

Required feedback for delivery 2 and preparation of delivery 3

20 minutos para concluir
2 leituras
2 leituras
This week is dedicated to the required feedback on delivery 210min
Prepare deliverable 3: Present the final outputs and value case10min

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Sobre Programa de cursos integrados Análise estratégica empresarialAnálise Estratégica Empresarial

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Análise estratégica empresarialAnálise Estratégica Empresarial

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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