Informações sobre o curso
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Prazos flexíveis

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Aprox. 9 horas para completar

Sugerido: 2 hours/week...

Inglês

Legendas: Inglês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 9 horas para completar

Sugerido: 2 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
6 horas para concluir

Introduction and step 1 : Define the analysis framework

11 vídeos (Total 54 mín.), 16 leituras, 1 teste
11 videos
A picture is worth a thousand words5min
Recital M5 - How to present your findings10min
Wrap-up: Reporting your results4min
How to create value from data? - Fabrice Marque2min
Wrap up - Mickael Svilar1min
Data exploration is an iterative process - Nicolas Glady4min
Analytics exploration - Oonagh O’Shea & Noelle Doody4min
Wrap up & Capstone guidelines - Nicolas Glady2min
16 leituras
Objective of the capstone10min
Datasets used for the capstones10min
Example deliverable 110min
Example: Final deliverable10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Guidelines for watching the following video10min
Optional ungraded peer review information10min
Semana
2
2 horas para concluir

Required assignement 1: Define the analysis framework

1 leitura, 1 teste
1 leituras
Assignment:Define the analysis framework.10min
20 minutos para concluir

Required feed back on Delivery 1:Define the analysis framework and preparation of deliverable 2

2 leituras
2 leituras
This week is dedicated to the required feed back on deliverable 1>>10min
Prepare deliverable 2: Present the intermediary outputs and adjustments to the analysis framework10min
Semana
3
2 horas para concluir

Practice for Deliverable 2

1 leitura, 1 teste
1 leituras
Optional delivery 2: Present the intermediary outputs and adjustments to the analysis framework10min
Semana
4
2 horas para concluir

Required assignement 2: Present the intermediary outputs and adjustments to the analysis framework

1 teste
20 minutos para concluir

Required feedback for delivery 2 and preparation of delivery 3

2 leituras
2 leituras
This week is dedicated to the required feedback on delivery 210min
Prepare deliverable 3: Present the final outputs and value case10min
3.6
8 avaliaçõesChevron Right

50%

consegui um benefício significativo de carreira com este curso

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por NPMay 24th 2019

Great specialization! I my opinion it's the best business analytics MOOC. By far.

Instrutores

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

Sobre ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Sobre Programa de cursos integrados Análise estratégica empresarialAnálise Estratégica Empresarial

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Análise estratégica empresarialAnálise Estratégica Empresarial

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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