Informações sobre o curso
4.2
19 classificações
4 avaliações
This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur. We will share with you the following lessons: Love and Knowledge are infinite: grow and share; Learn from Failures and Successes; Nothing Moves without a Vision; Have a Differentiated Market Transforming Strategy; Dare to Take Action; Fight Resistance; It is All About the Ecosystem; Build a Team; Keep it Simple and Work Hard. By the end of the course the learner will: * Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice. * Know how to apply creativity to generate creative ideas in a wide range of strategic management issues. * Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices * Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the action they require (zoom out) and generate a novel and useful solution * Transform ideas into real value-creating products, services and processes. * Be able to analyze both success and failure and draw conclusions from both, for improving future innovative efforts. * Be able to identify and create key features of innovative products and services and in doing so, generate strategically differentiated innovations that are unique * Be able to present your ideas persuasively and overcome resistance. * Know how to simplify a complex product and make it user friendly. Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen....
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Approx. 19 hours to complete

Sugerido: 4 weeks of study, 2-3 hours/week...
Comment Dots

English

Legendas: English...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Approx. 19 hours to complete

Sugerido: 4 weeks of study, 2-3 hours/week...
Comment Dots

English

Legendas: English...

Programa - O que você aprenderá com este curso

Week
1
Clock
5 horas para concluir

Introduction

A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations....
Reading
10 vídeos (Total de 80 min), 6 leituras, 4 testes
Video10 videos
Love and Knowledge are Infinite, Grow and Share - video 17min
Love and Knowledge are Infinite, Grow and Share - video 24min
Love and Knowledge are Infinite, Grow and Share - video 38min
Learning from Failure and Success - video 19min
Learning from Failure and Success - video 25min
Learning from Failure and Success - video 37min
Nothing Moves Without a Vision - video 18min
Nothing Moves Without a Vision - video 23min
Nothing Moves Without a Vision - video 38min
Reading6 leituras
General Instructions for the course10min
A Letter to Our Learners10min
Additional Readings - Introduction10min
Additional Readings - Love and Knowledge are Infinite: Grow and Share10min
Additional Readings - Learn from Failures and Successes: Failing is Good!10min
Additional Readings - Nothing Moves without a Vision10min
Quiz3 exercícios práticos
Love & Knowledge6min
Failure & Success4min
Vision4min
Week
2
Clock
4 horas para concluir

Strategy, Action & Resistance

Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance. ...
Reading
9 vídeos (Total de 67 min), 3 leituras, 4 testes
Video9 videos
Have a Differentiated Market Transforming Strategy - video 28min
Have a Differentiated Market Transforming Strategy - video 37min
Dare to take action - video 19min
Dare to take action - video 26min
Dare to take action - video 35min
Fight Resistance - video 16min
Fight Resistance - video 29min
Fight Resistance - video 36min
Reading3 leituras
Additional Readings - Have a Differentiated Market-Transforming Strategy10min
Additional Readings - Dare to Take Action10min
Additional Readings - Fight Resistance10min
Quiz3 exercícios práticos
Build a Differentiated Market Strategy4min
Dare to Take Action6min
Fight Resistance4min
Week
3
Clock
4 horas para concluir

Ecosystem, Team & Simplicity

Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service....
Reading
9 vídeos (Total de 66 min), 3 leituras, 4 testes
Video9 videos
It's all About the Ecosystem - video 26min
It's all About the Ecosystem - video 36min
Build a Team with the Right Culture - video 16min
Build a Team with the Right Culture - video 210min
Build a Team with the Right Culture - video 35min
Keep it Simple - video 19min
Keep it Simple - video 27min
Keep it Simple - video 35min
Reading3 leituras
Additional Readings - It is All About the Ecosystem10min
Additional Readings - Build a Team: It is About the Culture10min
Additional Readings - Keep It Simple!10min
Quiz3 exercícios práticos
Ecosystems4min
Build a Team4min
Keep It Simple6min
Week
4
Clock
4 horas para concluir

Summary & Final Assignment

We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this. ...
Reading
9 vídeos (Total de 77 min), 3 leituras, 3 testes
Video9 videos
Work Hard - video 26min
Summary5min
Interview with Nobel Prize winner Prof. Dan Shechtman - video 15min
Interview with Nobel Prize winner Prof. Dan Shechtman - video 24min
Interview with Ariel Maislos (Anobit)20min
Interview with Uri Weiser - part 16min
Interview with Uri Weiser - part 28min
Interview with Uri Weiser - part 38min
Reading3 leituras
Additional Readings - Work Hard10min
General Instructions for Final Assignment10min
Podcast by Kfir Damari (SpaceIL)10min
Quiz2 exercícios práticos
Summary & Conclusion6min
Group Discussion Participation4min
4.2

Melhores avaliações

por ZSJul 19th 2016

Outstanding session! Thanks to Professor Shlomo and Dadi Perlmutter for sharing their wisdom and their convergent visions. -Zyad

Instrutores

Prof. (Emeritus) Shlomo Maital

Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion
Industrial Engineering

Sobre Technion - Israel Institute of Technology

The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel...

Sobre o Programa de cursos integrados Startup Entrepreneurship

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything. Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One. Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company....
Startup Entrepreneurship

Perguntas Frequentes – FAQ

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