Informações sobre o curso
5,146 visualizações recentes

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 19 horas para completar


Legendas: Inglês, Chinês (tradicional)

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 19 horas para completar


Legendas: Inglês, Chinês (tradicional)

Programa - O que você aprenderá com este curso

3 horas para concluir

What is Creativity?

12 vídeos ((Total 137 mín.)), 5 leituras, 1 teste
12 videos
Course introduction video20min
Definition of creativity10min
A first encounter with the ZiZoZi method11min
Test your creativity: Torrance Creativity Test5min
Self-test your ‘discovery’ and ‘delivery’ skills8min
The Imagination Elevator – a story you won’t believe9min
Widening the range of choices – the Zoom in/Zoom out/Zoom in framework8min
ZiZoZi in action: Stories to inspire & aspire15min
More ZiZoZi stories18min
How to build your creativity ‘muscles’13min
Summary of Week One; Preview of Week Two12min
5 leituras
Grading and Logistics10min
Social Media10min
Lecture slides - What is Creativity?10min
Additional Materials10min
1 exercício prático
"What is Creativity?"20min
2 horas para concluir

Zoom in, Zoom out, Zoom in

10 vídeos ((Total 88 mín.)), 1 leitura, 1 teste
10 videos
Case Study: How Thomas Edison lit up the world10min
Zoom out: Collecting wild ideas9min
Zoom out: Benchmarking as a key tool8min
Is it innovative to borrow and adapt?5min
How to challenge basic assumptions?12min
Zoom in: Choosing the best of many ideas7min
Managing the tradeoff between delivery and discovery5min
Creativity everywhere: All the time, everyone, everything7min
Case studies12min
1 leituras
Lecture slides - Zoom in, Zoom out, Zoom in10min
1 exercício prático
"ZiZoZi" Quiz20min
4 horas para concluir

Creativity in practice

10 vídeos ((Total 84 mín.)), 1 leitura, 1 teste
10 videos
Sharpening observation skills8min
Empathic Discovery (Leonard & Rayport, “Spark Innovation Through Empathic Design” HBR Nov-Dec 19977min
The Role of Failure In Achieving Success8min
Zoom Out: Collecting data through direct observation6min
The IDEO approach7min
Zoom In: Taming Wild Ideas6min
How to sell your ideas6min
How to be creative In large organizations (Intrapreneurship)8min
What is YOUR story? Building powerful narratives. Case Studies13min
1 leituras
Lecture slides - Creativity in practice10min
4 horas para concluir

Reinventing yourself

10 vídeos ((Total 101 mín.)), 1 leitura, 2 testes
10 videos
What Scholars Know about Creativity: Research you can use21min
On Being Walter Mitty. Is creativity fun, or painful?5min
Life take two: On reinventing yourself and your career9min
Secrets of Einstein, da Vinci and Edison18min
Humble masterpieces: Stories of creative breakthroughs8min
More Masterpieces: Creativity in Action7min
Ideas proposed by students for the 7 Challenges8min
Torrance Test for Creative Thinking: Have you improved?2min
Course summary: What have you learned? What have you implemented? How have you changed?6min
1 leituras
Lecture slides - Reinventing yourself10min
1 exercício prático
"Reinventing Yourself" Quiz20min
1 hora para concluir

Bonus material (ungraded module)

In this module, Shlomo Maital Interviews Arie Ruttenberg. Most of the interview is in Hebrew, yet, subtitles are available for non-Hebrew speakers.

6 vídeos ((Total 44 mín.))
6 videos
How I built a leading advertising agency (clue: crunch the numbers)7min
How to sell oranges (hint: You already know how)6min
How I helped elect Israel’s Prime Minister, Yitzhak Rabin7min
How my limited vision and hearing helped my career8min
Why I believe large organizations are very poor at innovation7min
62 avaliaçõesChevron Right


consegui um benefício significativo de carreira com este curso

Principais avaliações do Cracking the Creativity Code: Discovering Ideas

por MDJun 6th 2016

Really excellent Course with the great educators. There's a lot that can be learned in this course and applicate in everyday life, especially if you are teacher who transferred knowledge to students.

por AAOct 16th 2016

Creatively inspiring, great content to reflect and practice upon and great innovation spark, thanks to Prof. Shlomo Maital & Arie Ruttenberg for delivering this creative experience and knowledge.



Prof. (Emeritus) Shlomo Maital

Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion
Industrial Engineering

Sobre Technion — Instituto de Tecnologia de IsraelTechnion, Instituto de Tecnologia de Israel

The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel...

Sobre o Programa de cursos integrados Startups e empreendedorismo

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything. Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One. Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company....
Startups e empreendedorismo

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.